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What Have You Defined As Important?

August 25, 2017
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A lot of the things we read online about the effectiveness or the success of a business or a career lately comes down to the brute force theory of life: which is more of everything is better. I mean there are “thought leaders” that have built their whole careers on crushing it, working 20 […]

Your cookie-cutter marketing just won’t work

Here’s the tl;dr version of this post: Your cookie-cutter marketing ideas aren’t going to work any more. Ha! I don’t really know if I am going to need much more than that to make the point of this post, but I do figure you want a little more explanation. So here we go: Lately […]

Value Is About Making Choices…

It would seem pretty simple at this point that when you are thinking about value, strategy, and business that you would have come to the conclusion that to pick to do one thing means that you can’t do another thing. That’s the essence of strategy, making decisions. But too often we allow our decisions […]

The Problem With Only Measuring Activities…

Is that activity doesn’t equate to effectiveness and effectiveness isn’t measured in sheer brute force. A few years back, the term “crushing it” became meme worthy and I remember pretty vividly the term being used on “30 Rock” and not in a cool way either. Unfortunately in our always on society, we have not […]

IT Strategy Fails Because….

In talking with executives at IT firms quite a bit lately, I’ve heard quite a few things thrown around as justification for slow growth, lack of opportunity, or stagnation: “We just need to have a conversation and people will get it.” “Our buyers like a deep dive.” “Prospects just don’t get it.” On and […]

For Professional Services Firms, New Business Should Always Be A Focus

I’ve been doing some research lately and one of the issues that seems to be on everyone’s mind is new business development. Or, if you like money! Cash! CREAM! Whatevs. The thing about this research was that it was indicative of the urgency of new business development being a new thing, not an ongoing […]

The half step between planning and execution

Somewhere in the half step between planning and execution something is lost. One of the things I teach my clients is the need for delivery and consistency. When you are looking at your plan, it is a fair question to ask yourself if the steps and ideas you are laying out are likely to be […]