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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

Much the same, only different….

  In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]
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You don’t get to the long-term without short-term success…

https://quotefancy.com/quote/1609021/Nick-Saban-Focus-on-the-process-of-what-it-takes-to-be-successful One of the toughest challenges a business faces is balancing between the short term and the long term. For too many organizations, everything is always short term. We get pulled from one fire to the next, never allowing our long term priorities to take hold. For too many organizations, the opposite can occur as […]
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What We Need Right Now Is More Insight…

  Marketing automation is one of those popular buzzwords. Like all buzzwords, marketing automation comes with the promise of being able to deliver things more simply, more consistently, and with better decision making capability. This concept lines up pretty closely with a lot of the other things I have been thinking about lately like the […]
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Why!!!! Not How!!!

What’s really important in today’s world is “why?” Not how. How is much easier and there are a lot of people that are great at “how.” The people that can figure out “why” and focus on that…they make all the difference.
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Are You On The Right Path?

  I grew up in a business environment that was entirely strategy driven. What is the value you create and/or want to create for your target market? Who can use what you create and/or is willing to buy it? How do we reach these people? Which specifically means that we had a pretty well lined […]
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Managing In Modern Times…

  I’ve been on a bit of a reading binge lately. What I have been reading is a lot of the classic business texts that laid the foundation for much of what we consider best practices now. One of my favorites is Managing For Results by Peter Drucker because it is the first book on […]
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