strategy Archives - Page 35 of 55 - Wakeman Consulting Group

The Power Framework Proves SeatGeek Was Right With Their Bruce Springsteen Policies

3. BRUCE! Big Ideas: Strategy is about power and whether or not you are gaining power in the market. Brokers are in a tough spot because the landscape is changing rapidly. SeatGeek comes out of this situation having improved their position. I could almost write my entire newsletter this week on the different angles on […]

3 Things I Hope You Take From the Pandemic!

Hey! I had a chance to chat with Harris Blitzer Sports & Entertainment CEO, Scott O’Neil, this week about a bunch of stuff including his new book, Be Where Your Feet Are. I’ll be sharing the podcast version of our conversation later this week once the editing is done, but I’d say that I started out […]

Real value exists in impact

When we think of a strategy, we are often thinking about our ability to gain market share. But do we really think enough about why a strategy is important to the person on the other end of the equation, the customer? Many of us do, but only from the point of view of what […]

Revisiting the 3 Essential Questions of Strategy

Over time, I find myself returning over and over to the 3 questions that guide any strategic plan I develop or use. To cut to the chase, here are the 3: What value do I want to deliver to my customers? Who can use this value and will buy it? How do we reach […]

Poking Holes In Your Assumptions

One of the challenges we have to combat in an economy that is thundering along or in organizations that are doing well is the assumption that they are perfect and that they have all the answers for everything. In too many cases, success can set you up for failure that you don’t need. One […]

3 Lessons I’ve Learned By Taking WCG International

Over the past 2 years, I have had an incredible opportunity to expand the impact of my work to a number of international markets. As I head off to the United Kingdom again, I wanted to share a few lessons about what I have learned personally and professionally from working internationally. In business, relationships […]

February 26, 2018
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I’ve been doing a lot of focusing on personal branding, content marketing, and using the two to generate opportunities for you. One of the pieces of feedback that I receive over and over is that my content marketing strategy is highly effective. That’s nice to hear, but I find that it isn’t actually accurate […]