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dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

Hello from the Hotel Covid!

Hi- I’ve been knocked out a little bit with the Covid so last week I was missing in action… The “mild” cases, you are still sick. You may not be in risk of going to the hospital, but everyone I know has suffered some crap from having the “mild” cases. So continue to be careful […]
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5 Common Reasons Strategies Fail…

What is the line about all unhappy marriages being unique or something? Same goes for failed strategies…they all have their own certain flavor, but there are some common reasons that show up over and over again. I’ve picked my top 5: The Not Really a Strategy Strategy: Maybe this is the most common one now, […]
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2022! Where Will We Go?!

Hey There! Did everyone have a nice New Year celebration? Or, were you like me, asleep around 11:15?  Spurs did do a good job of pulling out a New Year’s Day victory with a late Davidson Sanchez header and Alabama took care of business against the University of Cincinatti. So my sports ball watching went […]
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My 5 areas of focus as we reach 2022

I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]
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