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strategy

🔦Brand Codes: More than a Logo!

Death to big logos isn’t the end of brands!  The skinny: Designers are skipping logos in their fall and winter collections.  Why it matters: If this trend holds, brands will need to invest more in brand codes.  Codes? Yes. Those 4-6 symbols that a person associates with your brand.  Think: Tiffany’s blue box The interlocked NY on a […]
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B2B Marketing:🔥?

Good morning!  I rethought this note for the back end of 2022. First, the story: Why should people care about B2B marketing? That’s where all the money is! 💵 💵 Why it matters: B2C marketing has always been the sexy part of marketing. But new data shows that B2B marketing is where it is at.  Healthcare marketers […]
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Notes from a Strategy Workshop

Hi- I’ve been doing some thinking on the format of the Sunday email for a few weeks now that builds around how I deliver strategy for folks.  Thanks for reading Dave Wakeman’s Business of Value! Subscribe for free to receive new posts and support my work.✓ There will be a mix of the normal note […]
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Value and Differentiation

One of the core ideas that I find myself teaching when I teach strategy to companies is the need to differentiate themselves. Or, in the way that I help frame the conversation: “Why you?”   In studying differentiation models over the years, I’ve found a couple different POVs on the art of differentiation.  Rosser Reeves taught […]
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My Philosophy on Strategy…

I have been clearing out my bookmarks and saved articles from Twitter the last few days to help put some stuff in my ticket newsletter, to find ideas for new products or services, and for inspiration.  I’ve been working from the bottom up, don’t know why, but I came across this piece from Tom Roach titled […]
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