strategy Archives - Page 3 of 56 - Wakeman Consulting Group

Everyone Needs a Bat Signal

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

October 1, 2024
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Hi! We will have a special meetup on Teams on Wednesday, October 2nd at noon called “Strategy 101”. Sign up HERE! So, what are we going to going to talk about this week? My strategy framework: I know that you benefit from a framework for thinking about your strategy. Want to know what it is […]

September 22, 2024
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Hi! I had a chance to visit Tom Elmer’s branding class this week. Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory. I was happy to do it! We had a good conversation and it was a lot of […]

August 11, 2024
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Hey! I spend a lot of time pointing out high-level ideas here. My buddy, Tom Elmer, asked me to speak to his marketing class in the fall and talk about the actionable parts of branding and marketing. Then, I ran a poll on LinkedIn about where folks in small/mid/solo businesses were struggling. It is still […]

10 Commandments of “Innovation Led Growth”

Hey! I’ve been doing some noodling on an idea: “The lost art of strategy”. I’ll dig into that over the next few months. But, this week, I began to hone in on the idea that strategy is about creating “innovation-led growth.” Why does this matter? To frame my thinking, I’ve put together 10 Commandments of […]

Your Price is a Strategic Weapon

Hi! Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market. Why? Price is a signal. It tells your market whether […]

Data is Reactive. Research is Proactive.

Many people put a tremendous amount of emphasis on data. Why? There are many reasons, that all sound like “the numbers don’t lie and everyone else is doing it.” What would you say if I said that data alone doesn’t help your strategy? How about if I said it can hurt your strategy? Why would […]

strategy

Everyone Needs a Bat Signal

Strategy is…

IRL v. In Theory: I give a marketing lecture!

5 Basics of Marketing You Can Use No Matter What…

10 Commandments of “Innovation Led Growth”

Your Price is a Strategic Weapon

Data is Reactive. Research is Proactive.

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