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strategy

Dave’s 7 Principles of Effective Pricing

I’m working on a new program to teach pricing called “Stop Pissing Away Your Pricing Power”… Pricing Power matters because it enables you to: Maximize profitability Maintain brand equity (you have to build some first, obviously) Create short cuts for your customers so that they make quicker buying decisions This morning, I wanted to prime […]
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Dave’s Foundations of Strategy and Growth

Looking at the many, many pages of blog posts here, I wanted to create a page where you could find links to important topics and ideas. I’ll update this as I go and add a bit of context to each piece. Strategy: Brand Management/Branding: Marketing Strategy: Pricing: Market Orientation: Market Orientation: the Foundation of Effective […]
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The Lost Art of Strategy

Strategy has been on my mind lately, a lot. Why? Everywhere I look it seems like there just isn’t a real strategy to solve a lot of problems. In the UK, you see the British government replacing their Prime Ministers monthly because no one has a credible plan to deal with their price of living […]
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🥤Brand Building Pays Off Over Time

Pepsi’s quarterly report highlights the power of branding.  The Big Idea: Brand building is a long-term investment.  Pepsi announced its quarterly results last week. The call was filled with talk about the different brands that Pepsi manages and how the investment in brand building is paying off.  What Do You Need to Know: Les Binet and Peter […]
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🗣️Begin with Your Customer!

The Big Idea: Business begins with the customer. Market Orientation is the foundation of proper marketing.  Market Orientation means putting yourself in the customer’s shoes.  You do that with research: Qualitative Quantitative Start small by talking to a few people individually.  Maybe host a few focus groups and get a conversation going.  Then you can do some […]
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⁉️ The Core Question of Strategy ⁉️

Do me a solid: take my 4-question NPS survey! (30 seconds or so!)  Fundamental Question: Why Do Some Succeed While Others Fail?  The Big Idea: You should think of strategy through that one question.  It will help you uncover the secrets of successful businesses. You will also see why causes businesses to fail.  Why It Matters: You want […]
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