Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
[email protected]
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

đź›’Low Prices! That’s a Promise: Aldi

In the UK: Aldi’s sticking with low prices. The Big Idea: Brand Equity adds up slowly, but can get destroyed in a minute. That’s why Aldi’s plan to stick with their low prices during the cost of living crisis in the UK matters.  Why This Matters: Most brands make a brand promise to their customers that they […]
Read More

đź›’You Don’t Have To Be a Commodity!

“Only shop on price” is a sign of a commoditized product.  The Big Idea: Nothing is destined to be a commodity. But you can turn anything into one if you aren’t careful. The fastest way to turn your product into a commodity?  Discounting! Price-based promotions!  What is going on here: Travel has become commoditized through: Daily deal […]
Read More

🤝Collaboration Done Right: Gregg’s and Primark!

Co-branding done right: works!  The Big Idea: Primark and Gregg’s collaboration is co-branding done right.  This campaign highlights the benefits of co-branding: Positive press Reaching new markets Adding brand equity to both brands Why This Works: When two brands collaborate: Both brands bring their audiences to the collaboration. Both brands only bring their positive brand associations.  Both […]
Read More

🗺️ Frameworks: Tools, Not Ties!

A framework used well allows you to think. The Big Idea: Frameworks are shortcuts. They shouldn’t be restrictive. They should be freeing. Frameworks can be your greatest gift or your worst enemy.  A friend of mine mentioned how she hates frameworks because people use them in a way that makes all strategies seem the same.  Fair […]
Read More

📉Target & Walmart: Discount Early! Discount Often!

Discounts are for dummies! What to know: Target and Walmart plan to discount early and often this holiday season. The decision is because of “inflation” and “cost-consciousness”.  In the last quarter, Target admitted that its discounting strategy to clear inventory wasn’t having the desired impact on sales. Customers weren’t rushing to buy just because merchandise was cheaper.  […]
Read More

🔍Effective Strategy Requires: FOCUS!

Meta wants FOCUS! The Big Idea: Strategy requires focus.  With a potential economic downturn, companies are being forced to make new strategic decisions.  Meta’s stock has declined over 60% in 2022. Meta also posted its first ever revenue drop in Q2 of 2022. What does this mean: Declining share price and a revenue drop mean that Meta […]
Read More