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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

strategy

3 Ways to Raise Your Price

A common question I get about #pricing is: “How can I raise my prices or get the price I think I deserve?”  I’ll share three ways that have worked for me over the years: * Contextual pricing: put the price for a good or service in context around another alternative.  Think about the way that Panera Bread positioned their […]
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5 New Year’s Pricing Tips

At the start of a new year, one topic that people ask about is pricing. Why pricing? In my work, pricing is the MVP moment of marketing because the price setting moment is when you have the chance to capture some of the value your marketing should have been creating throughout the customer’s journey through […]
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4 Keys to Strategic Success in 2023

At the start of a new year, folks have predictions, resolutions, goals, and other areas of focus that too often end up as wishes pretty quickly. Instead of grand proclamations, I wanted to offer up a few pragmatic areas to focus on in 2023. I’ve broken them down to four focuses so that you can […]
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