strategy Archives - Page 20 of 60 - Wakeman Consulting Group

Brand Purpose is BS if it doesn’t cost you money…

In my #brandmanagement class I teach that brand purpose is BS unless it costs you money. The Guardian puts that notion on display with their global ban on taking advertising from gambling companies. Y’all might not think this matters much because people should be able to gamble if they want to. (I totally like playing poker so I’m […]

Goldman Sach’s Marcus Consumer Banking Unit has Struggled…

The story of Goldman Sachs being “at war” with itself is pretty standard “I’m mad I’m not getting my way” so I will savage someone in the press type stuff. What is interesting is the struggles of Marcus, Goldman’s consumer facing bank face. Why has Marcus struggled? It begins with the concept of “core competencies.” Goldman is […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]

2 Foundational Questions of a Great Strategy…

It is debatable whether anyone can call a strategy “great” until you see the results of the efforts the strategy creates. But there are two essential questions at the heart of setting a good strategy: Begin with the customer. No customer, no business. Simple, foundational, but often missed because people become enamored with a new […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]

Pricey! That’s What Watching Sports on TV is Going to Become! Also, UX v. Ticketmaster!

Hey! What did y’all think of yesterday’s webinar? Let me know by replying to this email. Check out the growing Dave shop. New offers and opportunities will be coming now that I have a technical issue fixed. Also, I’m doing my first in the new series of monthly webinars on brand management for professional service firms. This […]

7 Keys to Effective Brand Management for Professional Service Firms

I ran a survey on LinkedIn to help me discover what topics folks would like to learn more about to help grow their business: creating and capturing new profitable opportunities. So, I’m going to do the first one on 15 June 2023 at 1 PM Eastern. “7 Keys to Effective Brand Management for Professional Service […]