strategy Archives - Page 20 of 55 - Wakeman Consulting Group

A few thoughts on the launch of “Meta Verified”…

February 21, 2023
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I’ve been given the task of writing a piece on Meta Verified for a publication and coming at it from a strategy and branding POV. To help wrap my head around it, I wanted to take a few moments to lay down some of my thinking here. Like a lot of Mark Zuckerberg’s ideas, it […]

February 19, 2023
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Hi! I read a blog that stuck with me this week about “riffs”. So I’m going to drop a riff in here about strategy this week to build off last week’s discussion of strategy errors. Today, I want to riff on some of the lessons I’ve learned about strategy and what they will mean going forward. […]

February 16, 2023
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I’m trying something a bit different today by going for the “riff” technique that Tom Critchlow suggests. Lately, I’ve been thinking about some of the mistakes that businesses make when they set their prices. This has come up because I’m planning out a workshop for small businesses/freelancers and other pricing folks for London in May. […]

February 12, 2023
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Hi- In the before times, I did a workshop with businesses called “The Whiteboard Workshop” and we’d lay out their strategy with action items attached that would carry them forward with an emphasis placed on what they’d achieve in 90-180 days. I did one recently and the impact it had on the organization in the […]

February 8, 2023
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Today’s question is about the impact of cost leadership on your brand. I’ll begin by defining the concept of cost leadership. The way that I teach it is that cost leadership means a business has the ability to be the low cost business in a sector through lower cost structures by quantity, leverage of manufacturing, […]

February 7, 2023
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I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

January 31, 2023
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On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

strategy

A few thoughts on the launch of “Meta Verified”…

A Riff on Strategy…What Do You Think?

Some notes on where organizations get pricing wrong…

7 Common Strategy Mistakes

Are There Brand Impacts to Cost Leadership?

Question: “Why Do People Still Give Away Free Tickets?”

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

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