strategy Archives - Page 20 of 59 - Wakeman Consulting Group

Dave in the Media…Updated Frequently

Here are some links to places I’ve been featured or written for. I’ll update this regularly. Jeweller Magazine: Finding a Way to Deliver Something Different: This is about relative differentiation and standing out in a competitive market. Positioning isn’t about standing alone, but being unique in a special way. Voices of Project Management: I’ve been […]

5 Key Takeaways: Brand Management Webinar

Next week, I’m doing a free webinar on Brand Management for ticket selling organizations in partnership with the folks at AudienceView. SIGN UP HERE! I’ve been mapping out the presentation this afternoon and I’ll let you see behind the curtain to what the big areas of focus will be next week. Defining what a brand […]

4 Ways Discounts Kill Your Business

The graphic above is my drawing of an idea I call “The Doom Loop of Discounting”. This graphic shows the reality that as your sales drop and you offer a discount that each instance becomes less and less effective. Over time, discounts become a part of who you are…you are a commodity, a discounter. Knowing […]

7 Strategy Questions to Consider

Hey! Let’s take a quick look at some questions to ask yourself if you are thinking about your team’s strategy… Share Dave Wakeman’s Business of Value These are the kinds of questions we cover in ‘The Whiteboard Workshop’ and having been guiding my thinking about strategy going forward. What does success look like? This is […]

Premium Tickets: Perception + Utility = Opportunity

Hi! If you dig the newsletter, like it, share it. It helps my organic growth numbers. Share Talking Tickets! I’m doing a webinar with AudienceView about the basics of brand management for ticket sellers. June 1, 2023, at 1 PM Eastern! FREE!!! This is free and we are going to hit on: Join the ‘Talking Tickets’ Slack […]

Happy Birthday to ‘The Business of Fun’ podcast. It turns 5!

Hi folks! Do you like the graphics? Let me know. You wanted more pictures. I’m looking at doing some seasons in the podcast covering specific topics. Would that be interesting to y’all? What or whom would you like to hear from? Planning out my summer trips right now, but here are a few stops along […]

10 Ways I Improve My Client’s Businesses

I’ve been doing some planning and thinking about outcomes so that I can create some new experiences for folks to work with. That brought me around to an exercise where I wrote down ways that I help my partners improve their businesses. These 10 ways are all focused on producing more business for you.