strategy Archives - Page 20 of 54 - Wakeman Consulting Group

Question: “Why Do People Still Give Away Free Tickets?”

February 7, 2023
wakemanconsulting
No Comments

I’ve had a few questions to answer on pricing and I’ll continue to post them here and offer some additional thoughts on an upcoming podcast… Today’s question is about why people continue to give away free tickets. “Papering the house” in the terms of the ticket industry. There are a number of reasons that people […]

January 31, 2023
wakemanconsulting
No Comments

On January 26th, 2023 at INTIX, I led a panel with Joe Calanan from Cover Genius, Jo-Ann Chiam from AudienceView, and Kelley Monts de Ocas from Playhouse Theatre to discuss the impact of embedded protection as tool to get customers buying tickets again. From marketing perspective, there were some interesting takeaways that I wanted to […]

January 23, 2023
wakemanconsulting
No Comments

In 2015, I wrote a blog post on LinkedIn with the witty name: “Let’s Put This Bluntly: Discounts are For Dummies!” At the start of 2023, I saw articles pop up about Tesla’s rush to discount their cars to “drive demand” and I decided it was time to revisit the OG blog post to answer […]

January 21, 2023
wakemanconsulting
Comment: 1

As I’ve been running my ongoing pricing survey, I got to think about ways that I can teach y’all about pricing that will help the concepts stick. This thinking led me to come up with the 3 Ps of Pricing: Let me explain: The Process: This is how you come to the price you are […]

January 16, 2023
wakemanconsulting
No Comments

I’ve been asked to teach a course in applied brand strategy to executive MBAs at a major business school This means that I need to plan for the class and the things I want to teach MBA students. Also, I want to create a foundational home for my thinking and writing about brand strategy. That’s […]

January 11, 2023
wakemanconsulting
No Comments

I look at Peter Drucker’s Wikipedia page from time to time to research an idea or remind myself of some idea that he shared with us that still feels fresh today. The section that really sticks with me is the one that shares his major topics. From time to time, I like to revisit my […]

January 10, 2023
wakemanconsulting
No Comments

I’m doing a little pricing research and I want to know how the pricing decision impacts your role. The survey will take you about 60 seconds: or less time than watching that next TikTok video will take. If you have a minute to share, it will help me give you better insights, ideas, and teaching […]

strategy

Question: “Why Do People Still Give Away Free Tickets?”

4 Key Takeaways From My INTIX Panel on the Customer Journey and Embedded Protection

2023: Are Discounts Still For Dummies?

The 3 Ps of Pricing

Foundations of Successful Brand Strategy

2023: My areas of thinking and focus…

How Important Is Pricing In Your Business? Job?

…