strategy Archives - Page 2 of 61 - Wakeman Consulting Group

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]

The BIG Ticket: Hard Times for Nightclubs

Hi! You may not know about my start in nightclubs. For 3 years, I was involved in nightclubs around the country. I did almost every job you could imagine. I say that this is where I learned how to really be a marketer. I’ve told the story at conferences about how nightclubs taught me pricing: […]

Mike Sykes Tells Me StockX is Misstepping!

Hi. I’ve used StockX in the past. I love the sneakers. Mike Sykes has even shared some of my heaters in his newsletter. So, when I saw Mike talk about StockX cutting corners, I wanted to take a look. The Kicks You Wear The Kicks You Wear, Vol. 414 — StockX loses its plot 🧐 Gooooood […]

The BIG Ticket: StubHub Delays IPO

Hi! Okay, I get it…you liked the StubHub analysis. I appreciate everyone who sent me a note about StubHub delaying its IPO. This delay points to a few things: This is not the first time StubHub has delayed an IPO. I’m not an investment advisor, but from a brand and strategy POV, every delay makes launching the IPO […]

The BIG Ticket: The Vedder Cup

Hi! You didn’t think this one would miss my attention, did you? The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup. The teams will come together to support the EB Research Partnership. This is an organization for which I did a pro bono project back in 2019. A great cause to […]

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]