strategy Archives - Page 14 of 54 - Wakeman Consulting Group

Face Value Ticket Prices are “Antiquated”?!

Hey from poolside in Miami! (The view looks the same every year because I’m almost always at the same spot. I’m a sucker.) Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed You’ll get a short newsletter today with some stuff that has caught my eyes. […]

7 Things to Consider When You Set Your Strategy…

Hey! I was reading a book analyzing Peter Drucker’s approach to teaching and at the end there was a section on things to consider. That got me thinking about sharing a few ideas about what we should all be considering when we think about strategy. I’ve been drawing some diagrams and grids lately. Here’s one […]

Brand Purpose is BS if it doesn’t cost you money…

In my #brandmanagement class I teach that brand purpose is BS unless it costs you money. The Guardian puts that notion on display with their global ban on taking advertising from gambling companies. Y’all might not think this matters much because people should be able to gamble if they want to. (I totally like playing poker so I’m […]

Goldman Sach’s Marcus Consumer Banking Unit has Struggled…

The story of Goldman Sachs being “at war” with itself is pretty standard “I’m mad I’m not getting my way” so I will savage someone in the press type stuff. What is interesting is the struggles of Marcus, Goldman’s consumer facing bank face. Why has Marcus struggled? It begins with the concept of “core competencies.” Goldman is […]

OPERA America’s Survey Shows an Industry in Freefall…

Hi! 15th June 2023 at 1 PM Eastern time: we are doing another FREE webinar on brand management for professional services. If you sell into the world of tickets as a service or tool provider, this is likely up your alley. My ambition is to do one of these a month as a way to replace […]

2 Foundational Questions of a Great Strategy…

It is debatable whether anyone can call a strategy “great” until you see the results of the efforts the strategy creates. But there are two essential questions at the heart of setting a good strategy: Begin with the customer. No customer, no business. Simple, foundational, but often missed because people become enamored with a new […]

A Riff on the Padres/MLB/RSN and the Business of Sports…

Is it possible for the Padres and MLB to maintain the same business model and revenue now that Diamond Sports Group has walked away from its media rights deal? No. I’ve got two reasons why I think this doesn’t work: The idea of sliding from the RSN model to an OTT model is hard to […]