strategy Archives - Wakeman Consulting Group

Basics You Need Now

Hi! I saw someone post about “recession playbooks” this morning. As I said in my reply, the only recipe for success is consistency at the basics. I figured many people might not even know what I mean by that after so many years of Zero Interest Rate Policy (ZIRP)gave many people a false impression of what […]

The BIG Ticket: An $80K Webinar?! Can We Use That?

Hi! A new podcast is up. Simon shared a case study about making $81,000 on one webinar. I brought back my friend, Simon Severino! This falls into the strategy camp. But the idea can work for you in sports, opera, or theatre. How? Here are 6 ideas: With a little time, you can come up […]

My approach to strategy

Hi! For the last few weeks, I’ve been playing with a model. What kind of model? A model that explains what I’m teaching around strategy. It is the marriage of two models that work together. One is my framework of 5 questions: Two is a strategic triangle that turns this into something you can use […]

The BIG Ticket: Washington Spirit Mentorship Program

Hi! I was going to share a model I’ve created around strategy that includes how I look at: You’ll probably get that tomorrow. Instead, I received an email today from the Ministry of Sport that shared some information about the club I’m on the board of in DC. Jane Dawber works for my club. She’s a […]

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]

The BIG Ticket: Hard Times for Nightclubs

Hi! You may not know about my start in nightclubs. For 3 years, I was involved in nightclubs around the country. I did almost every job you could imagine. I say that this is where I learned how to really be a marketer. I’ve told the story at conferences about how nightclubs taught me pricing: […]

Mike Sykes Tells Me StockX is Misstepping!

Hi. I’ve used StockX in the past. I love the sneakers. Mike Sykes has even shared some of my heaters in his newsletter. So, when I saw Mike talk about StockX cutting corners, I wanted to take a look. The Kicks You Wear The Kicks You Wear, Vol. 414 — StockX loses its plot 🧐 Gooooood […]