strategy Archives - Wakeman Consulting Group

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

February 20, 2025
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Hi! I teach a couple of classes: brand management and strategy. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed During the holidays, I had a bunch of work done at my house. This forced me out of the house and into my […]

February 19, 2025
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Hi! I have not visited your inbox in a bit. Thanks for reading Above Average Intelligence: Dave Wakeman’s Newsletter! Subscribe for free to receive new posts and support my work. Subscribed How have you been? I’m going to try a little experiment and share quick updates based on things I see in the news. I’m […]

January 30, 2025
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Hi! Our experiment continues. The open rate has been as high as normal, around 45%+. The new subscribers, hello, have outnumbered the unsubscribes by about 7-1. So that’s great. I’m going to continue this next week…and as I get a little more comfortable, maybe, I can mix in a bit more of the teaching and […]

January 30, 2025
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Hey! What do you think of the daily edition? Hit reply and let me know. Penny the Bulldog and I are still managing a big construction project. Frédéric Longatte says that 2025 is an inflection point in ticketing: Frederic points to 5 points: I’ve been hammering the fan first POV for longer than I want […]

January 27, 2025
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Hi! I’m thinking about trying a little experiment this week. I’m going to share THE ONE BIG TICKETING STORY of the day with you. A link. Some bullets. A question. A Call to Action. Something of the sort. Get in and get out. I’ll still offer up some good stuff in long form, but I’m […]

January 12, 2025
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Hi! How is your new year? Off to a good start? You keeping those promises to yourself? I’m still in the middle of a big construction project at my house…so I’m shaking my fist at the clouds of 2025. Anyway, I wanted to talk about your 2025 strategy this morning. I’ve got five points I […]

December 23, 2024
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Hey! Hey! I will spend some time over the next week counting down the Top 10 stories in tickets this year. For each, I will link to a few important numbers and stories. I’ll offer up some ideas that should help you take action. I will break this up into 3 or 4 newsletters…so you […]

strategy

Retail Customer Clarity Assessment: Do You Really Know Your Customer?

Liquid Death: If You Don’t Have Resources, Change Direction

The BIG Ticket: Ticket Buyers Have Been Trained to Wait!

The BIG Ticket Story: 2025 is a Year of Change?!

The BIG Ticket Story: Opening Super Bowl Ticket Prices

Your 2025 Strategy Needs to Be Different!

Top 10 Ticket Stories of 2024: #10 is Soccer! Futbol! Football!

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