strategy Archives - Wakeman Consulting Group

The BIG Ticket: Ticket Buyers Have Been Trained to Wait!

January 30, 2025
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Hi! Our experiment continues. The open rate has been as high as normal, around 45%+. The new subscribers, hello, have outnumbered the unsubscribes by about 7-1. So that’s great. I’m going to continue this next week…and as I get a little more comfortable, maybe, I can mix in a bit more of the teaching and […]

January 30, 2025
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Hey! What do you think of the daily edition? Hit reply and let me know. Penny the Bulldog and I are still managing a big construction project. Frédéric Longatte says that 2025 is an inflection point in ticketing: Frederic points to 5 points: I’ve been hammering the fan first POV for longer than I want […]

January 27, 2025
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Hi! I’m thinking about trying a little experiment this week. I’m going to share THE ONE BIG TICKETING STORY of the day with you. A link. Some bullets. A question. A Call to Action. Something of the sort. Get in and get out. I’ll still offer up some good stuff in long form, but I’m […]

January 12, 2025
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Hi! How is your new year? Off to a good start? You keeping those promises to yourself? I’m still in the middle of a big construction project at my house…so I’m shaking my fist at the clouds of 2025. Anyway, I wanted to talk about your 2025 strategy this morning. I’ve got five points I […]

December 23, 2024
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Hey! Hey! I will spend some time over the next week counting down the Top 10 stories in tickets this year. For each, I will link to a few important numbers and stories. I’ll offer up some ideas that should help you take action. I will break this up into 3 or 4 newsletters…so you […]

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

strategy

The BIG Ticket: Ticket Buyers Have Been Trained to Wait!

The BIG Ticket Story: 2025 is a Year of Change?!

The BIG Ticket Story: Opening Super Bowl Ticket Prices

Your 2025 Strategy Needs to Be Different!

Top 10 Ticket Stories of 2024: #10 is Soccer! Futbol! Football!

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

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