strategy Archives - Wakeman Consulting Group

Sales Cycle? Sales Funnel? What’s Yours Look Like?

November 3, 2024
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Hi! Was the positioning worksheet useful? Let me know. I had put it together for a friend on Thursday. You might be thinking about what you should be in your market. So, why not share it? The last few weeks, I went back to basics. I started going through notes and ideas about selling and […]

October 28, 2024
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Hi! I’m going to talk with you about Tyler, the Creator, and the release of his new album. Why? Because I got in my car this morning to take the boy to school and he spent the 20-minute ride between 3 things: If you haven’t had a chance to listen to Cormac before, he came […]

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

October 1, 2024
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Hi! We will have a special meetup on Teams on Wednesday, October 2nd at noon called “Strategy 101”. Sign up HERE! So, what are we going to going to talk about this week? My strategy framework: I know that you benefit from a framework for thinking about your strategy. Want to know what it is […]

September 22, 2024
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Hi! I had a chance to visit Tom Elmer’s branding class this week. Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory. I was happy to do it! We had a good conversation and it was a lot of […]

August 11, 2024
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Hey! I spend a lot of time pointing out high-level ideas here. My buddy, Tom Elmer, asked me to speak to his marketing class in the fall and talk about the actionable parts of branding and marketing. Then, I ran a poll on LinkedIn about where folks in small/mid/solo businesses were struggling. It is still […]

10 Commandments of “Innovation Led Growth”

Hey! I’ve been doing some noodling on an idea: “The lost art of strategy”. I’ll dig into that over the next few months. But, this week, I began to hone in on the idea that strategy is about creating “innovation-led growth.” Why does this matter? To frame my thinking, I’ve put together 10 Commandments of […]

strategy

Sales Cycle? Sales Funnel? What’s Yours Look Like?

Tyler, the Creator: Marketing Professor?

Everyone Needs a Bat Signal

Strategy is…

IRL v. In Theory: I give a marketing lecture!

5 Basics of Marketing You Can Use No Matter What…

10 Commandments of “Innovation Led Growth”

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