strategy Archives - Wakeman Consulting Group

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

December 10, 2024
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Hey! Tomorrow, Wednesday, December 11 at 1 PM EST, I’m hosting a Q & A session. Sign up here! If you can’t make it live, hit reply and send me your question. I will post a replay on the podcast feed. I’m appearing on Scott Friedman’s video podcast ‘Ticket Talk’ tomorrow. We are talking Taylor […]

December 3, 2024
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Hi! During the Thanksgiving holiday, I did a little reading. So I want to share a few more links with you. Before I do, I’m hosting a FREE Q & A session on Wednesday, December 11th at 1PM Eastern. You can ask anything about tickets, branding, strategy, and marketing. Do it live! Or, reply to […]

November 3, 2024
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Hi! Was the positioning worksheet useful? Let me know. I had put it together for a friend on Thursday. You might be thinking about what you should be in your market. So, why not share it? The last few weeks, I went back to basics. I started going through notes and ideas about selling and […]

October 28, 2024
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Hi! I’m going to talk with you about Tyler, the Creator, and the release of his new album. Why? Because I got in my car this morning to take the boy to school and he spent the 20-minute ride between 3 things: If you haven’t had a chance to listen to Cormac before, he came […]

October 6, 2024
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Hey! In The Batman, Batman and Lieutenant Gordon use the Bat Signal as a code to indicate that “I need to talk.” An underlying benefit of the Bat Signal is that it acts as a warning to Gotham’s criminals. Batman could be anywhere. A third benefit to the Bat Signal is that it tells the citizens […]

strategy

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

10 Numbers to Know in 2025 (Talking Tickets)

F & B Strategy as Experience Enhancer? Some Links.

Sales Cycle? Sales Funnel? What’s Yours Look Like?

Tyler, the Creator: Marketing Professor?

Everyone Needs a Bat Signal

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