stories Archives - Wakeman Consulting Group

If I Put Major League Baseball Through One Of My Strategy Workshops…

I read an interesting article about baseball’s continued attendance challenges. The article got me thinking because while I am often thinking about what the challenges are, I never really put them in the context of the lowest announced attendance and the implication of that number. For many years now, we’ve had to sit and […]

November 15, 2017
wakemanconsulting
No Comments

I spent last night at The Anthem in DC, watching Mavis Staples and Bob Dylan. Which is pretty extraordinary, Bob Dylan is 76 years old and still goes out and rocks and doesn’t let up for about 2 hours. If you haven’t been to the venue yet, both shows I have been to have […]

Facts don’t always matter…

But stories always do. That’s what is and continues to be lost in much of our discussion of fake news, advertising, and other news in our society… This mythical idea that if you just have one more fact and it will win the day has been thrown around since the dawn of time. But the […]

10 Concepts Nonprofits Need To Be Thinking About…

A lot of time nonprofits get jammed up because they feel like the only thing that matters in their work is doing good. But for many nonprofits, the real challenge is actually thinking more like a business. If you don’t, you won’t have the ability to do the work that makes a difference. This […]

10 Big Challenges Facing Performing Arts As An Industry…

Get ‘Talking Tickets’ my newsletter for people that sell tickets, experiences, sports, and concerts. 5 top stories from the week and a little analysis of why this story matters and what you should be thinking about it. One of the areas I’ve found myself returning to over and over again over the years is the […]

10 Key Concepts Your Marketing Needs To Address

For many people, the concept of marketing is really still couched in too much jargon and mystery. I’ve found that as I have been going around talking with arts and entertainment professionals, professional services firms, and sports executives, that they all have a different estimation of what marketing can or should do. Here’s the simple […]

Better Communication Between Government And Citizens

One of the topics I have been focused on professionally lately is improving the communication between government and citizens. In my work with political campaigns, businesses, non profits, and individuals, I am fond of repeating over and over that “if you don’t define the conversation about your brand, someone else will and it is going […]