sportsbiz Archives - Page 8 of 11 - Wakeman Consulting Group

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

Tim Chambers Offers Up Some Ideas on the Future of Tickets!

1. The Big Story: Tim Chambers lays out the future of ticketing from his visits around the UK. Big Ideas: Having a pint with Tim Chambers is one of life’s true joys. The challenge is limiting it to a pint and not pints, dinner, and after dinner drinks. But I’ll take that challenge head on any […]

Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?! Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement. There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually. With this one, I’m in you see something new everyday […]

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]

Talking Tickets 14 August 2020: SportsBiz! Oli Shawyer! AudienceView! And, More!

To get the latest issue of ‘Talking Tickets’ delivered free each Friday, sign up here! Hey everyone! How was the first week of Substack as the home of the newsletter? Did it work better? Let me know! So many great podcasts guests that I’ve had a chance to chat with the last two weeks: I […]

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]