sportsbiz Archives - Page 7 of 11 - Wakeman Consulting Group

💰🏟️🗣️Premium Buyers Have Changed: Have You?!

September 22, 2022
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Good morning! Did you like the new layout and style of the newsletter? Let me know by replying to this email. New value: Monthly “Ticket Talk” calls focused around a specific topic with some networking, successes and failures, and shared war stories. We will keep them tight. I want to do the first one Thursday, 6 October […]

August 12, 2022
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Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

Tim Chambers Offers Up Some Ideas on the Future of Tickets!

1. The Big Story: Tim Chambers lays out the future of ticketing from his visits around the UK. Big Ideas: Having a pint with Tim Chambers is one of life’s true joys. The challenge is limiting it to a pint and not pints, dinner, and after dinner drinks. But I’ll take that challenge head on any […]

Commanders Deep Discount Opening Day

2. The Road to Recovery: Discounts for Opening Day?! Big Ideas: The fastest way to destroy your brand is through price-based promotions. “Discounts Are For Dummies” is my trademark statement. There are many ways to avoid dropping a discount on Opening Day…that’s a new one, actually. With this one, I’m in you see something new everyday […]

Brand Management Matters In Sports, Yes. But Everywhere…

This is from ‘Talking Tickets’, get it FREE each Friday and don’t miss any actionable analysis. 3. How To: Brand Matters in sports and any organization: Big Ideas: A strong brand helps you gain pricing integrity. A strong brand helps you build loyalty. A strong brand helps you generate demand. I like this piece from Jess […]