sportsbiz Archives - Page 7 of 11 - Wakeman Consulting Group

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

December 1, 2022
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In the last 18 months working with some of the world’s biggest sports brands, I’ve done research that has taught me the importance of market research to build strong brands and grow sales. Research is one of the biggest challenges marketers face. I’ve put together 8 key lessons that will help you do a better […]

November 29, 2022
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Good day! USA v. England in the World Cup today at 2 PM Eastern in DC. I’ll see y’all at the pub. Kareem Abdul Jabbar shared a nice message with his Substack subscribers on Thanksgiving Day. Over the next month or so, I hope that all of you find joy, gratitude, and happiness in your communities that […]

September 22, 2022
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Good morning! Did you like the new layout and style of the newsletter? Let me know by replying to this email. New value: Monthly “Ticket Talk” calls focused around a specific topic with some networking, successes and failures, and shared war stories. We will keep them tight. I want to do the first one Thursday, 6 October […]

August 12, 2022
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Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

10 Lessons On Boosting Attendance…

1. The Big Story: Is scheduling behind the AFL’s decline in attendance? Big Ideas: You must revisit your value proposition now. Do you understand who your competition is? Really? How much money is doing things the old way costing you? I’m going to do this one a little different than normal because it can sometimes be […]

MLB Attendance Down in 21 Markets

1. The Big Story: MLB Attendance Down in 21 Markets: Big Ideas: Tickets sold vs. through the turnstile is an important consideration. Looking at the top line revenue number is a dangerous habit to have. I’m sure pricing and the inflationary pressures of going to a game aren’t a problem at all when it comes to […]

Tim Chambers Offers Up Some Ideas on the Future of Tickets!

1. The Big Story: Tim Chambers lays out the future of ticketing from his visits around the UK. Big Ideas: Having a pint with Tim Chambers is one of life’s true joys. The challenge is limiting it to a pint and not pints, dinner, and after dinner drinks. But I’ll take that challenge head on any […]

sportsbiz

Research = Opportunity! 8 Lessons From the Some of the World’s Biggest Sports Brands…

Ticketmaster Takes Continue To Come…

💰🏟️🗣️Premium Buyers Have Changed: Have You?!

Talking Tickets 12 August 2022: LIV Golf! Michael Stipe! The Lionesses! And, More!

10 Lessons On Boosting Attendance…

MLB Attendance Down in 21 Markets

Tim Chambers Offers Up Some Ideas on the Future of Tickets!

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