sportsbiz Archives - Page 3 of 11 - Wakeman Consulting Group

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

September 13, 2023
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A few articles today with a similar theme: focusing on the customer. Before we get there a chance to meet me in NYC in 2 weeks: I’m hosting a special day with me in New York City on Thursday, September 28 called ‘Rethinking Revenue: Creating New Opportunities in Any Market’.I’m limiting this to 15 people or less.The fee is […]

September 1, 2023
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Hey! Coming to you live from my deck as the boy rests up for his opening soccer tournament of the season. At the bottom, I share an example of a classical organization offering an auto-renew subscription. I’m curious what y’all think. I’m trying to work through a bunch of articles and other ideas that have […]

August 31, 2023
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Hi! I had a question from a reader about how the new format of more frequent newsletters is working for me. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed In the form of transparency: Strategy, Strategy, Everywhere: Love this one from Roger L. Martin. In […]

August 29, 2023
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Hey! I’m back from Milwaukee for the last full week of the DC summer…even though the traffic this morning wouldn’t have led me to believe it wasn’t the fall already. A few links, ideas, and other such stuff are in today’s note. The boy is on a wings trip right now… Do me an end-of-summer […]

August 25, 2023
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Hey! I’m back on the clock after a two-month holiday that took me all over the east coast of the US…or mostly Miami and Palm Beach. So, I’m going through some stuff I’d been holding onto. I’m in Milwaukee for my Brand Management class to the second-year MBA students at the Kelley School of Business. […]

August 21, 2023
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Hey, y’all! I’ll be in Milwaukee this week teaching my applied brand management class to my executive MBA students at the Kelley School of Business. Let me know if you are in town. How do y’all like the new newsletter format? I’m working through a backlog of stuff the last week or two of the […]

August 21, 2023
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James Andrew Miller went on one of The Ringer podcasts this week to talk about the ongoing challenges that ESPN is dealing with as viewing habits are changing. TV is less than 50% of viewing hours now. As James talked about what the strategic path forward is for ESPN, I got to thinking about “The Power Framework”, […]

sportsbiz

Do You Focus on Your Fans Enough? And, Meet Me in NYC!?

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Vivid Seats and SoFi Teach Us a Few Marketing Lessons…

ESPN’s Changing Strategic Power

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