sportsbiz Archives - Page 2 of 13 - Wakeman Consulting Group

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

Hi! Mark your calendars. On April 3, 2025, I’ll be in NYC, lecturing at NYU to a sports marketing class. I may stick around for the Tartan Week festivities of the weekend. Let’s see. This morning, I wanted to share a preview of what I will teach about integrated marketing communications. A top 10 list […]

The BIG Ticket: Cultural Experiences Treat Depression

Hi! We both know that a great concert is life-affirming, but Queen Mary College of London has research to prove that point. This is a cool study to read. Even better, what can you do with this in your marketing? We should all know that emotion aids marketing effectiveness. Think about ways to talk about the […]

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

Hi! We haven’t talked about my favorite place, Australia, in a bit of time. But…a few days ago, I received an email from my AFL team, the Melbourne Demons, about purchasing a digital membership. Take a look at the Demon’s membership options. A few notes: My question for you to consider: Let me know. Just […]

February 3, 2025
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Hi! Week 2 is starting. Thanks for voting in Friday’s poll. You seem to dig the daily notes but want some more long form. I like these shorter notes because it gives me a chance to share some of the things I read and note with you. But I will work in some longer stuff. […]

January 27, 2025
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Hi! I’m thinking about trying a little experiment this week. I’m going to share THE ONE BIG TICKETING STORY of the day with you. A link. Some bullets. A question. A Call to Action. Something of the sort. Get in and get out. I’ll still offer up some good stuff in long form, but I’m […]

December 23, 2024
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Hey! Hey! I will spend some time over the next week counting down the Top 10 stories in tickets this year. For each, I will link to a few important numbers and stories. I’ll offer up some ideas that should help you take action. I will break this up into 3 or 4 newsletters…so you […]

December 14, 2024
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Hi! I did my list of numbers I’m thinking about heading into 2025. You liked that one. Today, I will publish a list of 50 insights from my work worldwide. I’ll give you the list. Then we can discuss them in more detail. I’ll leave the list here for you. Over the next few weeks, […]

sportsbiz

The BIG Ticket: NYU Sports Marketing Class Preview: Integrated Marketing Communications

The BIG Ticket: Cultural Experiences Treat Depression

The BIG Ticket: The Melbourne Demons Sell Digital Memberships

The BIG Ticket: What IF? Nike Didn’t Pay Jordan’s Fines?

The BIG Ticket Story: Opening Super Bowl Ticket Prices

Top 10 Ticket Stories of 2024: #10 is Soccer! Futbol! Football!

The Big 5-0! 50 Insights on the World of Tickets and Live Events!

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