sportsbiz Archives - Wakeman Consulting Group

The BIG Ticket: Washington Spirit Mentorship Program

Hi! I was going to share a model I’ve created around strategy that includes how I look at: You’ll probably get that tomorrow. Instead, I received an email today from the Ministry of Sport that shared some information about the club I’m on the board of in DC. Jane Dawber works for my club. She’s a […]

The BIG Ticket: The Masters “Crackdown”

I’ve been following this for a week. Scott Friedman and Darren Rovell have covered this the best. I grew up in the shadow of Augusta National and remember Masters Week from my childhood. But it isn’t something I spend much time thinking about. Then, I realized it perfectly explains sports business now. I ask myself, “Does […]

The BIG Ticket: The Masters

Hi! I kept my head down about The Masters and the ticket story that Darren Rovell and Scott Friedman seem to have been on top of all week. Then, I read a piece about personalities from Ted Gioia this morning. The Honest Broker Is This the Dominant Personality Type of Our Time? Filmmaker Sergio Leone […]

The BIG Ticket: The Vedder Cup

Hi! You didn’t think this one would miss my attention, did you? The Mariners, the Padres, and Eddie Vedder are coming together to create the Vedder Cup. The teams will come together to support the EB Research Partnership. This is an organization for which I did a pro bono project back in 2019. A great cause to […]

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Selling Experience for the Future

Hi! I wrote this one for the ALSD a while back. I re-read it. The information here works, especially for mapping a customer journey. Enjoy! One area of strength for teams around the country is in premium sales. This is great because it allows teams to more quickly get back on their feet from the pandemic’s […]

The BIG Ticket: Consumer Sentiment Webinar: TODAY!

Hi! I’m hosting a FREE webinar today at 1 PM Eastern about customer sentiment in 2025. I’m going to spend about 15-20 minutes sharing some ideas. Then, we are going to throw open the doors to your questions, live or before the broadcast. To preview, here we go. Consumer Confidence is Dropping Fast: Consumer confidence is […]