selling Archives - Page 2 of 5 - Wakeman Consulting Group

Man or Machine?

January 21, 2018
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Both marketing and selling are about the same thing, a transfer of emotion. For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself. Yeah, right. The thing about ideas is that there are tons of them. Some good, some […]

January 20, 2018
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One thing I get a little confusion on from time to time is how different B2B sales are from B2C. In my opinion the prospecting parts of the process can be somewhat different, depending on the item, but the sales process shares more similarities than differences. Here’s a primer for how the sales process […]

January 18, 2018
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The goal of most sales and marketing efforts is to deliver more business faster. I’ve been guilty of sometimes focusing too much effort on brand building at the cost of actually focusing on the basic blocking and tackling of marketing and selling, so I know that which I speak. That said, I wanted to […]

January 17, 2018
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I’ve spent a lot of time thinking about accelerating the sales process lately. Because I feel like too many sales are dying needless deaths because we’ve bought into a bunch of bogus statistics like: “Buyers are 69.32756918% to a buying decision before they “engage” with a salesperson.” (I made it up, but you don’t […]

January 15, 2018
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One of the challenges that any salesperson or marketer encounters is the need to constantly evolve and grow. Somewhere along the line, our culture seems to have set two ideas in motion that contradict one anther: That you should be a lifelong learner. That our jobs are fairly stagnant and that once we have […]

January 13, 2018
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Two ideas that have been at the forefront of my thinking over the last week or so are “The Differentiation Gap” and High Impact Modern Selling. Both go hand in hand. “The Differentiation Gap” being a simple concept that describes the difference between the way you see yourself and how the market sees you […]

November 15, 2017
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I spent last night at The Anthem in DC, watching Mavis Staples and Bob Dylan. Which is pretty extraordinary, Bob Dylan is 76 years old and still goes out and rocks and doesn’t let up for about 2 hours. If you haven’t been to the venue yet, both shows I have been to have […]

selling

Man or Machine?

How does your sales process look?

Using the Strategist’s Mind To Sell and Market More Effectively

Why You Need To Sell With A Marketer’s Mind…

3 Ideas That Will Really Push Your Marketing And Selling Forward…

What A Night At The Anthem In DC Taught Me About Extraordinary

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