Both marketing and selling are about the same thing, a transfer of emotion.
For a lot of entrepreneurs and executives, it can become pretty easy to get caught up in the belief that the idea will sell itself.
The thing about ideas is that there are tons of them.
Some good, some bad.
What none of them do is sell themselves.
That’s why it matters how you sell the idea.
Without selling the idea, the right audience might not ever encounter your idea.
Without selling the idea, the right emotions might not be conjured.
Without selling the idea, you may not be able to get the right people onboard to champion the idea.
That’s why the idea alone is never enough.
You need to sell the idea is well.
That’s why marketing and selling are essential skills in today’s world.
Connecting on an emotional, personal level aren’t skills that can be outsourced to a computer.
Emotional connection, while tough and expensive, also has the highest ROI of anything you can do.
Don’t believe me, call me the next time you are in line and getting poor service.
Don’t believe me, think about me the next time you have a really great experience at a restaurant when the server brings you something unexpected.
That’s the challenge of this generation of business, we are confronted with a whole world full of people telling us data and analysis are going to save us. They are going to solve every problem.
But more and more, our eyes and our psyches tell us that we don’t need more technology, we need more connection.
I’ll always bet on people. That’s sort of my thing.
What about you?