sales Archives - Page 7 of 24 - Wakeman Consulting Group

How to start managing language in the sales process…

I’ve been working on a special one-day sales training, specifically designed for the sports business sales team. The core of the training is about using language more effectively. Vapid language loses more sales than anything outside of not offering value. Here are some ideas to use language more aggressively to deliver sales. Focus on […]

Taylor Swift’s Ticket Sale Slump Highlights A Number Of Industry Challenges

The efforts to spin Taylor Swift’s Verified Fan sales has been spun a number of different ways, but yesterday’s effort to boost sales by offering seats with “no fees” attached highlighted a number of issues with the program that should draw a lot of attention from artists, their management, and anyone that touches the entertainment […]

3 ideas that can change the way you sell…

If you are selling based on price alone, you’ve already lost. Sell based on impact or value, understanding that value means different things to different people. Keep in mind there is no one size fits all selling approach. Which in practical terms means that cold calling isn’t dead; social selling isn’t the only way; or […]

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many […]

Budweiser’s New Sponsorship Model Will Definitely Force Change On Sports Business…

In a few places over the last few weeks, we have seen articles come up that discuss the way that Budweiser’s change of the structure of their partnership deals will force change on sports business. If you look at the history of sports business, no matter what area of the business a deal covers, […]

Did we really learn anything new from the Ticketmaster article in The NY Times?

In the world of tickets, a lot of stuff has been floating around the last few days. Everyone has a take one way or the other, but the question I think we have to ask is “what did we really learn from the piece that ran in The New York Times on Sunday?” Here […]

What is Value Built On?

All value is based on perception. I was listening to Seth Godin’s podcast, Akimbo, this morning and one of the questions talked about not being able to sell something that didn’t have tangible value. Which is false. Every purchase we make and every sale that is made isn’t built on real value, but the […]