sales Archives - Page 4 of 24 - Wakeman Consulting Group

🎂 11 is the Magic Number 4 Vivid Seats! Talking Tickets 7 October 2022!

October 13, 2022
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Hi- Happy Birthday to the newsletter: We turn 3 today! Or, we celebrate 3 years of coming to your inbox on Fridays. Thanks for reading, sharing, and commenting. I’m doing my annual bit of market research: my NPS survey: 4 questions that will help me build a better newsletter, podcast, and other value for you. It […]

October 5, 2022
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Distribution matters. The Big Idea: “People want to buy their cars like their shoes” has turned out to be wrong. Electric Vehicles (EV) are changing the needs of customers. Instead of the dealer being a sales point, the modern dealer will need to expand their value to include: Education facility to teach people about EVs. Charging […]

September 22, 2022
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Good morning! Did you like the new layout and style of the newsletter? Let me know by replying to this email. New value: Monthly “Ticket Talk” calls focused around a specific topic with some networking, successes and failures, and shared war stories. We will keep them tight. I want to do the first one Thursday, 6 October […]

September 20, 2022
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Today’s salesforce: working harder at adding value. The big idea: Salespeople have to adapt…quickly. The top skills today’s salesforce needs include: Negotiation skills Business acumen Flexibility Insights My sales training, “The Strategic Sale” pointed modern sellers towards: Customer focus Value creation Segmented messaging Holding the line on price Today’s challenge: Having sales keep up with now. Managers share […]

August 20, 2022
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Putting together a session of “The Whiteboard Workshop” for a non-profit recently, I tried to distill my notes down so that I could help an organization that had been struggling with strategy setting for years so that they could gather around a clear set of strategic decisions. My notes for the session highlighted my belief […]

August 12, 2022
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Hey, y’all! Come on you Spurs! The big match against Chelsea on Sunday. I’ll be seeing y’all in Asheville, Durham, Athens, and Atlanta over the next week. If you are in one of those cities, let’s grab a drink or catch a game. Also, I’ll be in NYC the week before Labor Day to go […]

August 11, 2022
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I was chatting with my friend, Angela. She runs a marketing firm for live entertainment in Sydney and we were discussing ideas around branding, market segmentation, and sales. That got me to thinking about the workshop I led on marketing and sales for sports teams with a league in Australia and New Zealand a few […]

sales

🎂 11 is the Magic Number 4 Vivid Seats! Talking Tickets 7 October 2022!

🔌EVs = Opportunity

💰🏟️🗣️Premium Buyers Have Changed: Have You?!

💼 Sales: Times Are Changing!

6 Steps to Kick Start Your Strategy In Any Market…

Talking Tickets 12 August 2022: LIV Golf! Michael Stipe! The Lionesses! And, More!

10 Ideas If You Need to Update Your Marketing Now…

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