sales Archives - Page 23 of 24 - Wakeman Consulting Group

What Do You Mean, I Have To Make Contact?

Let me be blunt for just a second…at the end of the day, your marketing has one key objective, that is to generate business. It isn’t to get you “likes” or “engagement” or any of that other stuff. It has one and only one goal, to help you make more money! Boom! Now, I know […]

April 29, 2016
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“If Everyone Is Your Market…”

In business today, it is pretty common to hear someone tell you, “I’m just looking for new clients” or “We’ll do anything,” or “We are just looking for opportunities.” Something like that…am I right? But this really is a failure that can become fatal without too much time passing if you aren’t careful. Why is […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]

What Revenue Growth Really Means To You?

Everyone wants to grow their business…everyone. And, when that happens, the term that gets thrown around more and more is revenue growth, even if there isn’t anything attached to it. But revenue growth is actually more than just a fancy way of saying that we are going to make some more money, it is an […]

Why Your Marketing Isn’t Getting Results?

There are a lot of reasons your marketing isn’t getting the results you desire, but here are just a few: Not focused in any manner. You aren’t conveying value. You are going to places that your buyers are not. You are doing all the things you “have” to do and not the things you “need” […]

December 2, 2015
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Yesterday we discussed the 3 essential questions you need to ask and answer to begin setting your strategy for the New Year. The first question was pretty simple: What tangible value does our company produce or want to produce? The challenge for most organizations in answering this question comes in the way that they have been […]