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Washington, DC 20008
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sales

Are You Making The Right Ask In Your Emails?

Recently I put out a request for people that were struggling with their email campaigns: either the entire campaign or if they were finding that they were challenged with even getting their emails opened, if they were tracking them through some sort of email system. That led me to an interesting example from a college […]
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Is A Relationship With You A Transaction?

We live in the era of “its all about me.” But the thing about it is, the types of relationships people have been building are superficial and often leave everyone feeling a little low from the encounter. I’m not sure if the driver for this is the Internet, income inequality, cell phones, or what. I […]
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Does Your Team Have A “Me Too!” Problem?

I was reading through Kathy Burrows’ latest piece this morning about the future of the sports executive and one section really struck me as pretty apt: the part about augmented viewing and especially in the context of how sports executives often find themselves just following the path of least resistance when setting up and implementing […]
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