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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

sales

Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven."  This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together.  So look around, are you market driven […]
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Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven."  This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together.  So look around, are you market driven […]
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Culture…Culture

In talking with a fellow consultant recently, we went down the rabbit hole of “culture."  I’m not one that simply buys into the idea of culture as the end all be all, but my colleague made a good point…for certain parts of an organization "culture” is king. Look at the Oakland Raiders in football, NBC […]
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Bright, Shiny

Recently I have had the opportunity to speak with people across the sports industry about their best practices in sports and tickets… One amazing thing I found was that despite our embrace of technology and the Internet, some old school sales techniques are giving them a tremendous boost…so things like direct mail, promotions, and phone […]
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One word questions…

One challenge that all businesses and sales people have to overcome is resistance. Resistance is everywhere.  But, too narrow down what I mean by resistance….I am talking about the kind of resistance that keeps you from asking the kind of important questions that uncover what is really going on… Usually, this question takes on the […]
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