sales Archives - Page 14 of 24 - Wakeman Consulting Group

The Challenge At The Heart Of Declining Ratings And Attendance!

There have been a number of articles floating around in the ether the last week or two that have talked about the decline in attendance, the decline in ratings, and the challenges that are at the heart of tackling these twin issues in a meaningful way. I’ve seen the millennials attention span in regards […]

Your new sexy ticket sales or experience idea is MAGIC!

Another day, another new subscription model idea or ticket package or experiential area that is going to reverse the trend of declining attendance in sports… That’s what the past few months have felt like and it is tough to reconcile the myth and the hype around these ideas with the reality that most of […]

IT Strategy Fails Because….

In talking with executives at IT firms quite a bit lately, I’ve heard quite a few things thrown around as justification for slow growth, lack of opportunity, or stagnation: “We just need to have a conversation and people will get it.” “Our buyers like a deep dive.” “Prospects just don’t get it.” On and […]

Questions to get you started…

Going back to my premise that marketing should be driving sales out the door… Here are a few questions to ask yourself: * What can marketing do to kickstart the sales process? * What action should follow the marketing action? * What role does email play in the sales process? * Do you need to […]

Push Me! Push Me!

Too often decisions are made in a vacuum. This is the case with most marketing decisions. One of the great falsehoods that too many businesses operate under is that marketing is sort of a loss leader and that the best position for them is to be out of the way of the sales force. In […]

Marketing Driven…or Sales Driven

In some of my conversations, I find myself asking…“is your team marketing driven or sales driven." This is sort of a Rorschach Test, because the answer can tell me a lot. Here’s the point…your organization actually should be integrated and that’s because the two systems work better together. So look around, are you market driven […]