sales Archives - Page 13 of 24 - Wakeman Consulting Group

Much the same, only different….

November 14, 2017
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In undergoing a month long review of my business, I decided to shift some focus and create some new ways to generate value for my readers, my followers, and my market. In the past, I have almost exclusively laid down my sword at the foot of maximizing ROI. That’s been helpful, but also limiting. […]

November 2, 2017
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Here’s the tl;dr version: Your long-term goals for revenue begin with 3 things: A strong plan focused on where you want to see your organization grow. A value proposition that combines the value you want to create for your customers and a focus on the people that can use the value and will pay for […]

October 10, 2017
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I’ve been writing and thinking about what I think the new world of tickets would look like. And, while change is always slow to come to the industry. If I could wave a magic wand, here are some of the things that I would want a new business model of ticket sales to look […]

September 23, 2017
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Peter Drucker once told a class about how he would practice “ignorance.” This means that he went to each situation with the beginner’s mind or like he had no clue what was going on. In leading a workshop about two weeks ago with some non-profit executives, this idea of “ignorance” struck me in the […]

September 21, 2017
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There is a myth that floats around, especially among people from more analytical backgrounds that goes something like “people should make the right decision if they only know the facts.” This is the sort of thinking that drove the Hillary Clinton campaign. It is the kind of thinking that drives a lot of B2B […]

“The Lost Art of Closing”

Lately I’ve had the chance to read galleys of a lot of sales and marketing books, many of them have had one or two ideas that make them worthwhile. Which when you think about where you invest your time, is a pretty good bargain. But when I got the galley of Anthony Iannarino’s new […]

Is Your B2B Marketing Focused On Value, Or What?

A lot of times marketers think that all marketing isn’t the same. In some ways, we dump B2C in a different bucket than B2B marketing. The thing about it is that no matter what you are selling or marketing, you can know for sure that there is one thing that is consistent: all marketing […]

sales

Much the same, only different….

You Are Always Moving Towards The Long-Term…

If I could reinvent ticket sales…

Do You Use Ignorance As A Tool?

Modern Buyers Are Irrational…

“The Lost Art of Closing”

Is Your B2B Marketing Focused On Value, Or What?

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