pricing Archives - Page 14 of 15 - Wakeman Consulting Group

Empty Seats Aren’t All About Price!

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

October 30, 2017
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The title was meant to sound spammy, but I wanted to highlight that your revenue generation is a process. And, one that if you spend a lot of time thinking about it, a process that can be repeated over and over again. So here are the 10 areas that I think you need to pay […]

If its a bad idea in baseball, let’s try it in football.

Another day, another team decides to offer up a “novel” new subscription program. Which made me laugh when I saw this tweet referencing the story about the Jets’ new plan. Sounds similar to @Braves monthly pass. Seems like sport orgs have realized millennials favor experience/cheap price tag over location. https://t.co/Em61ICc9dx — Liz Sattler (@LizASattler) […]

When Groupthink goes wrong…Or, Why the NY Jets Ticket Offer Is A Sign of the Times

One of my heroes in consulting, Alan Weiss, is called the “contrarian” for his ability to always look at the opposite of the group think. Which has likely always been a pretty great skill to have. But now more than ever, at least in the States, we need more of this contrarian thinking. Why? […]

Better or CHEAPER?

In today’s economy, we’ve become overwhelmed with choice. There is a seemingly infinite number of options for IT products, professional services, entertainment, nonprofit causes, whatever. The challenge that all of us are dealing with is that because our attention is so divided and the competition is so great that we have been forced into […]

Don’t Charge By The Hour

One thing I hate to see is that people feel like they have to charge by the hour for their services…and its pretty simple, it isn’t ethical for the business owner and its a poor deal for the client. Here’s why… If you are a consultant that is being brought in for a specific problem, […]

Pricing Strategies….Or Amazon vs. Apple

In my business selling tickets, I’ve always tried to compete on price and service. While I can’t always beat every price, I can always control the service and usually the two together wins me most battles. This got me to thinking about the iPad vs. Fire and pricing strategies in general. I just got a […]