pricing Archives - Page 13 of 15 - Wakeman Consulting Group

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

February 15, 2018
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I’ve been asked a lot recently about my knowledge of “design thinking.” To which I answer, “What’s that?” But after a little research, I figured out that there is a lot of it that revolves around empathy. Which is a good thing, especially for most of the people that I work with, in industries […]

January 29, 2018
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After going to INTIX last week, I came away with the belief that sales and marketing are still big issues that people are working to overcome. Considering there is no end in sight to the amount of information that is available to anyone interested in learning about selling tickets, I thought I might put […]

January 19, 2018
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A lot of people in and around tickets will be heading to Baltimore next week for the annual INTIX conference. I’ll be one of them. So if you are around, check me out. I’d love to meet you. That said, looking at the program, a couple of themes are on everyone’s minds this year and […]

December 6, 2017
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This post originally appeared on LinkedIn. I came across an article on CNBC this morning about teams using “dynamic pricing” to help bring fans back into the stadiums. The idea behind dynamic pricing is awesome. It is the idea that a ticket isn’t some static thing and that some games or events have more perceived […]

October 30, 2017
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The title was meant to sound spammy, but I wanted to highlight that your revenue generation is a process. And, one that if you spend a lot of time thinking about it, a process that can be repeated over and over again. So here are the 10 areas that I think you need to pay […]

If its a bad idea in baseball, let’s try it in football.

Another day, another team decides to offer up a “novel” new subscription program. Which made me laugh when I saw this tweet referencing the story about the Jets’ new plan. Sounds similar to @Braves monthly pass. Seems like sport orgs have realized millennials favor experience/cheap price tag over location. https://t.co/Em61ICc9dx — Liz Sattler (@LizASattler) […]

When Groupthink goes wrong…Or, Why the NY Jets Ticket Offer Is A Sign of the Times

One of my heroes in consulting, Alan Weiss, is called the “contrarian” for his ability to always look at the opposite of the group think. Which has likely always been a pretty great skill to have. But now more than ever, at least in the States, we need more of this contrarian thinking. Why? […]

pricing

3 Simple Ways To Introduce Design Thinking Concepts To Your Business

The ABCs of Modern Ticket Sales

Empty Seats Aren’t All About Price!

Maximize Your Revenue Strategy In 10 Easy Steps…

If its a bad idea in baseball, let’s try it in football.

When Groupthink goes wrong…Or, Why the NY Jets Ticket Offer Is A Sign of the Times

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