pricing Archives - Page 12 of 15 - Wakeman Consulting Group

Some Ideas From My Upcoming Pricing Course

October 17, 2021
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Hey! I spent my Saturday studying up on some pricing ideas for the “Set the Right F*$%& Price” course that I’m working on. I’ve found a platform and I’ll roll it out with a mix of video, homework, and case studies in the next few weeks. As I was working through it, I came up […]

September 10, 2021
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Big Ideas: Strategy before tactics. The first step is a step back. The 4 Ps still matter. Brand equity is slow to build and fast to destroy. Ah, this story is just the perfect story for this newsletter. Without even knowing this, I actually can give you the entire Dave masterclass in one story. Let’s […]

Pricing and Taylor Swift’s Latest Bit of Bad Press

I was flipping through ticket Twitter yesterday and saw another story about Taylor Swift’s upcoming tour. I wrote a week or so ago about all the challenges that this kind of stuff presents to the industry, but it seems that this Taylor Swift tour is shaping up to have any number of unintended consequences […]

If I Put Major League Baseball Through One Of My Strategy Workshops…

I read an interesting article about baseball’s continued attendance challenges. The article got me thinking because while I am often thinking about what the challenges are, I never really put them in the context of the lowest announced attendance and the implication of that number. For many years now, we’ve had to sit and […]

Is the Orioles’ “Free” Kids’ Tickets Program Crazy?

Earlier this week I wrote about the $16 beer at Nats’ Park and another story in the DMV is starting to capture a little bit of attention: the Orioles’ Kids Cheer Free program. Yahoo’s Jeff Passan wrote a nice piece about the program and the Orioles hope that this leads to cultivating a new generation […]

Big Ideas In The Empath Economy #5: You Can’t Spin A $16 Ballpark Beer…

Over the last week, the Washington Nationals have been catching a lot of news over their craft beer prices for this season, both bad and really bad. The pricing of this product is alarming at the start of the season, but it is part of a trend that has been taking hold for many […]

What Am I Looking Forward To At Ticketing Professionals Conference 2018?

I’m off to Birmingham, UK tomorrow for the 3rd Ticketing Professionals Conference in Birmingham, UK. Last year I had the chance to give the closing keynote on the future of live entertainment, but this year I am going to lead a few panels and discussions, which gives me a lot more flexibility in what […]