pricing Archives - Page 11 of 15 - Wakeman Consulting Group

US Soccer’s Attendance Issues…

Get my weekly ticket newsletter, ‘Talking Tickets‘ and get this story and more…delivered free each Friday. 1. The Big Story: Christian Pulisic complains about attendance at a friendly: Big Ideas: US Soccer has a premium approach to how they price and sell tickets. Empty seats have been an issue unless the team is playing Mexico. “Growing the […]

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

The Road to Recovery: John Wall Street looks at dynamic pricing on the primary market: Big Ideas: Just because “everyone” is doing it doesn’t make it right. There are positives and negatives to dynamic pricing. The way that tickets are priced likely needs changing. Since I just looked at the Coyotes’ ticket prices above, I won’t […]

7 Things I’m Looking Forward To At TPC 2022 Day 1

I’m heading to the UK for the Ticketing Professionals Conference next week and I’m always excited to get a chance to catch up with the folks that put on the conference, my friends from around the industry, and learn a lot of new things. This year, the crew at TPC have done an even better […]

7 Pricing Basics That Get Missed All Too Often

Hey! It seems like I haven’t written anything about pricing for a few weeks and I’m pounding out a few pieces this morning to prepare for some upcoming travel. So you are going to get a series of pricing pieces over the next couple of weeks…enjoy! I’ll start the series with 7 pricing basics that […]

February 16, 2022
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Hey! One of the top topics asked about so far? Real, significant changes? Have you shared your thoughts with me about the “pod-ference” yet? Please do! Share Talking Tickets! I’m looking at making a trip to Paris, London, and Birmingham from 11 March to 20 March. The final details are still being worked out, but I’ll […]

January 2, 2022
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Hey There! Did everyone have a nice New Year celebration? Or, were you like me, asleep around 11:15? Spurs did do a good job of pulling out a New Year’s Day victory with a late Davidson Sanchez header and Alabama took care of business against the University of Cincinatti. So my sports ball watching went […]

January 1, 2022
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I’ve got 5 things I’m going to start out 2022 focusing on: The importance of strategy and the utter lack of it in too many organizations. Pricing as marketing’s MVP moment. The importance of branding and the role your brand plays in your success or failure. The challenge of driving demand in a changed environment. […]

pricing

US Soccer’s Attendance Issues…

Dynamic Pricing In the Primary Ticket Market: Yeah or Nay?!

7 Things I’m Looking Forward To At TPC 2022 Day 1

7 Pricing Basics That Get Missed All Too Often

Talking Tickets 11 February 2022: The 2022 Dave World Tour! Customers Want Peace of Mind! $4B in Revenue! And, More!

2022! Where Will We Go?!

My 5 areas of focus as we reach 2022

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