pricing Archives - Wakeman Consulting Group

The BIG Ticket: Beyonce Feeds #PaysToWait?

Hi! #PaysToWait is a real phenomenon. You can look at this recent story about Beyonce’s ticket sales and fans talking about paying crazy pre-sale prices for nosebleeds. Yield management matters. But so does your brand. There is a balance that needs to be struck between maximizing revenue and preserving your brand. Beyonce’s tour is just another in […]

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

Hi! One final note from NYC where I gave a lecture at NYU. This is another one from the ALSD archives that applies right now. Pricing is marketing’s MVP moment. This is the moment marketers capture value from the efforts they’ve taken over the years building your brand. However, in too many cases marketers end up […]

The BIG Ticket: Non-Profit Arts Price Survey

Hi! This is a case study I did from a recent bit of pricing work. I’m a bit tired after taking the boy to see his first concert last night, Tyler the Creator. He gave it a 9 out of 10. Case Study Arts Organization Pricing Strategy Challenge: Non-profit had never done any kind of pricing […]

January 30, 2025
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Hi! Our experiment continues. The open rate has been as high as normal, around 45%+. The new subscribers, hello, have outnumbered the unsubscribes by about 7-1. So that’s great. I’m going to continue this next week…and as I get a little more comfortable, maybe, I can mix in a bit more of the teaching and […]

January 5, 2025
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Hey! Happy New Year! I’ll get back to my regular schedule of posts next week. But this week, I wanted to take a moment to reintroduce myself to you, share some of the ideas I’m looking at for 2025, and ask you what you want to learn. Let’s do it! A Little About Me: I’m […]

December 15, 2024
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Hey! I was just in NY. So I stopped at the Northern Tier Visitor’s Center. Today, I want to revisit David C. Baker’s “Drop and Give Me 20” idea. You can learn about David’s explanation here. I did the exercise in the past. Over the last few weeks, I’ve collected the ideas I made in my notebooks […]

September 22, 2024
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Hi! I had a chance to visit Tom Elmer’s branding class this week. Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory. I was happy to do it! We had a good conversation and it was a lot of […]

pricing

The BIG Ticket: Beyonce Feeds #PaysToWait?

The BIG Ticket: 3 Ways for Marketing Teams to Keep Their Pricing Power

The BIG Ticket: Non-Profit Arts Price Survey

The BIG Ticket: Ticket Buyers Have Been Trained to Wait!

Happy New Year! A reintroduction, a question, a focus.

50 For 50: 50 Insights on Strategy, Branding, Marketing, and Pricing.

IRL v. In Theory: I give a marketing lecture!

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