pricing Archives - Wakeman Consulting Group

IRL v. In Theory: I give a marketing lecture!

September 22, 2024
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Hi! I had a chance to visit Tom Elmer’s branding class this week. Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory. I was happy to do it! We had a good conversation and it was a lot of […]

Your Price is a Strategic Weapon

Hi! Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market. Why? Price is a signal. It tells your market whether […]

December 20, 2023
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One of the big topics I try to get people to think through is: I did research about 18 months ago that said that 40% of businesses will admit they don’t have a clear, compelling strategy when put on the spot. That leaves 60% of businesses that say that they do… Or, I should say, […]

December 16, 2023
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Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex. I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement. Duh! Let’s look at […]

December 11, 2023
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Thank you for being here again! Is this the last full week you are working this year? Let me know in the comments. Or, let me know what your plans are for the last two weeks of the year. 70%+ of American marketers don’t have any formal training: This topic deserves its very own newsletter. […]

November 27, 2023
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Happy Thanksgiving in America… So I’m sharing two timely things with you today that I wrote in other locations: On Strategy Showcase Talks to Mark Ritson About American Marketers… Today, Fergus O’Carroll has Mark Ritson on to talk about his column on American marketing effectiveness. I wrote a piece when Mark first made his comments with my thoughts on […]

November 21, 2023
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Hi- I’ve been following the experiment Ken Davenport has going with starting times for A Beautiful Noise on Brodway. Ken switched a Wednesday night show with a Thursday matinee performance and the results have been pretty compelling: Why do I bring that up today? Because I read two articles from ‘The Stage’ today that brought the need to […]

pricing

IRL v. In Theory: I give a marketing lecture!

Your Price is a Strategic Weapon

Do You Have a Strategy? My Research Says Only 1 in 10 Do.

Red Lobster’s “Ultimate Endless Shrimp” Loses Red Lobster $11M!

Discounts Destroy a Lot of Value! 11%+ of Your Profits.

2 Pieces I Shared Recently…Brand Resources and Black Friday (On Cyber Monday)

Is a 6:30 Start Time the Answer to Declining Theatre Audiences?

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