pricing

Hi!  I had a chance to visit Tom Elmer’s branding class this week.  Tom wanted me to talk with his students about things that happen in the real world and how they compare to what happens in theory.  I was happy to do it!  We had a good conversation and it was a lot of […]

Hi!  Pricing is one of the big strategic decisions that can easily be neglected. To me, it is one of the 3-4 biggest strategic decisions you make as an executive, right up there with: To me, your price manifests these decisions for your target market.  Why?  Price is a signal.  It tells your market whether […]

Red Lobster lost $11M on its all you can eat shrimp promotion last quarter: Repeat after me: “It isn’t what you make it is what you keep.” Pricing is complex.  I’ve given you some guidelines over the years: Missing all of these lessons seems on display in Red Lobster’s earnings announcement.  Duh! Let’s look at […]