messaging Archives - Page 3 of 4 - Wakeman Consulting Group

Groupthink

One of the problems with much of what is termed ‘mainstream media’ is that all too often they participate in ‘groupthinking.’ While the world is crying out for real coverage of real issues or real ideas on how to tackle tough problems, we are stuck with tons of journalists parroting the same ideas and stories […]

February 15, 2017
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In spending a lot of time with some nonprofits lately, I have come across a common challenge that many nonprofit professionals face. That’s one of not speaking a language that resonates with their audience. This typically occurs for the same reason that it occurs in any other business environment, and that is that we are […]

Are You Really Telling The Right Story?

I did a talk at the Foundation Center in DC this week about storytelling for nonprofits and in doing my research for the presentation, I had the chance to talk with a lot leaders inside nonprofits and outside of them to talk about how they use story to advance their mission and achieve their goals. […]

What’s The Frequency, Kenneth?

Do you remember that R.E.M. song from the mid-90’s? And, the attack on Dan Rather that spurred the title? Maybe you do, maybe you don’t. But the reason I mentioned it was because it highlights a challenge that a lot of us face when we are working on getting our marketing message out…and that is: […]

What’s The Frequency, Kenneth?

10 Considerations Your Marketing Must Make

The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]

Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]