One of the big challenges in marketing and branding is developing your message in a way that will stand out to your potential clients. As we enter the holiday season and find ourselves confronted with reams of ads that all say pretty much the same thing…“buy me, I’m cheapest.” Its important that we take a […]
I’m reluctant to speak in absolutes, but sometimes certain situations demand it… One of the areas I find myself working in a lot is politics…and lots of consultants and politicians like to act like they are doing God’s work or that they are pure in their intentions and too clean for the game… Whatever! Politics […]
One topic I get asked about pretty regularly is how do you keep your communications consistent… Being consistent at any activity is tough and something you have to make a priority. To be consistent as a communicator, here are a few keys: 1. Plan Your Communications: Many of us have said that we want to blog […]
I wrote about making sure your marketing materials were focused on the right things and today I want to take a second to talk about value and its place in the world. While the primary focus of the last post was on your business, as a consultant or person of responsibility within an organization, you […]
Begins with simplicity and ends with consistency. If you aren’t driving your marketing department to make your message simple, you are wasting time and money. After you have found a simple message, you need to consistently communicate that message to your audience. This is what works over the long term. Think simple.
One of the topics I have been focused on professionally lately is improving the communication between government and citizens. In my work with political campaigns, businesses, non profits, and individuals, I am fond of repeating over and over that “if you don’t define the conversation about your brand, someone else will and it is going […]