marketing Archives - Page 9 of 81 - Wakeman Consulting Group

Bud Light: Sales & Ad Focused Recovery. Will It Work?

Much has been made of Bud Light’s slip from number one to number two in beer sales in the United States. The dominant argument is that Bud Light is the victim of a “boycott” for becoming too woke. While the data seems to point that the opposite argument could be at play and that a lack of […]

AirBnB Focuses on Their Brand: Cash Follows!

AirBnB credits an emphasis on “top of funnel” marketing with their best quarter ever. I agree. You build a brand by establishing top-of-mind awareness with your customers. That starts by hitting people in the emotional areas… In this example, the focus on PR is key because things like the Barbie Dreamhouse emphasize long-standing mental connections that […]

Some Notes From My Brand Management Class…

Hey! If you like the notes…share this with someone that might enjoy it as well. I’m teaching a brand management class to some executive MBA students this year… So, this weekend, I’ve been working up some lecture notes, some resources, and some ideas to work into my teaching. I figured I would share some of […]

The DOJ v. Live Nation, “Listening Only”, and more…a Friday Link dump.

A few things I’ve been looking at… A second Friday email with me cleaning out my inbox and reading list a little bit. In case you missed the first one about Broadway… Before we get there, a few things from me: Don’t miss out on the FREE price webinar on August 15th at 1 PM Eastern. I’ll record […]

TV Money/Antitrust/Moving the English National Opera…3 Articles I Noticed…

Hey y’all! A few articles caught my eye today and I don’t think they need a full analysis or write-up, but a few ideas and thoughts may add some value. Thanks for reading Talking Tickets! ! Subscribe for free to receive new posts and support my work. Subscribed Arts Council gives ENO £24M to help […]

Barbie is a Model for a Brand Refresh…

Have you seen the Barbie movie yet? I loved it. It cracked me up. But I remember playing with Barbies with my cousin, Jenny, when we were kids. She had all that stuff the Corvette, the Dream House, Ken, etc. Mattel has seen the success they are having with the launch of the movie and want […]

7 Things Most People Get Wrong About Pricing

I’m hosting a FREE pricing session on August 15th at 1 PM Eastern. Pricing is the number one thing I get asked about lately. Most of the time, I get asked in a kind of quiet way, like someone is embarrassed about not knowing more about pricing or having made a mistake. The reality is […]