Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group
+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Do you understand what picking means?

It isn’t unusual to see any number of companies that are all over the place because they haven’t really picked a path for their organization…and instead they are falling for that fallacy that you can end up being all things to everyone. The challenge is that by choosing one thing, you are making a decision […]
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Wait!? Marketing Works!

Comics work because they tell some sort of universal truth. Marketing works because it tells us a story. Marketing works because it helps reinforce a worldview. Marketing works because it helps us know that we aren’t alone in the world. Marketing works because it refines our understanding of what it means to be a consumer. […]
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Is Your Marketing Resonating

Do you often feel like your marketing and messaging is nothing more than “blah, blah, blah?” That’s probably something we all deal with at some point. The fact is that as we are more and more inundated with marketing messages, it becomes more and more important for you to cut out the “blah, blah, blah” […]
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Stop! Don’t Try To Reach Everyone!

You may or may not have heard the term “shooting fish in a barrel.” If you have, great! If you haven’t, the simple thing is that you want to make your marketing as targeted and focused as possible. In the context of delivering on your revenue ambitions, you need to make sure you have a […]
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