marketing Archives - Page 78 of 84 - Wakeman Consulting Group

10 Things You Need To Think About Before You Set Your Company’s Strategy

There are so many things that can come into play when you are focusing on building a strategy for your organization. Which can make it really tough for you to be clear about if you are doing your strategic planning right or not. To help give you a framework to think around, here are 10 […]

A great brand has focus

We have all been in a position where we have been distracted and unfocused in what we are trying to do or what we hope to accomplish. What happens when this occurs is that we really have a difficult time figuring out where we want to put our attention or accomplish. The same can happen […]

What is a brand?

A lot of times we hear the term “brand” thrown around with little to no context attached to it. That usually means that it gets lost in a shuffle of words rendered meaningless because of their improper use like advertising and marketing. But at the core of what a brand is lies one simple idea: […]

What is a brand?

10 Key Concepts You Have To Understand About Branding

At some point, I think it was Tom Peters, told us that we are all brands now. That is accurate, but it also has had the impact of making the ability to understand what a brand is and does and how it is impactful a challenge as well. Branding is about creating an image for […]

Let’s talk this over

Your marketing really has one end game…and that is to generate some sort of sales conversation or sales decision. So when you think about your marketing, is it leading to those decisions and conversations? If it isn’t, why not?

Where Does Your Marketing Lead You?

One of the challenges that businesses of all shapes and sizes need to overcome from time to time is figuring out what they really want their marketing to do and say… Here’s what I mean: By do, I mean, what action do you want the person to take after they have engaged with your advertising? […]