marketing Archives - Page 78 of 81 - Wakeman Consulting Group

3 Ways To Shape A Better Value Proposition

When you set out to create a marketing and sales strategy for your organization, it is pretty essential that you start out by figuring out what your value proposition is. As the world becomes more and more competitive and it becomes easier and easier to find a service provider for your needs, your marketing and […]

10 Considerations Your Marketing Must Make

The first rule of marketing is that you need to put some thought into it and identify a market and a void that you want to fill. Unfortunately, that doesn’t always happen and you end up with a bunch of worthless advertising that just eats away at any good will you might have possibly had. […]

What Exactly Is Your Focus?

In a lot of organizations, you end up finding that everyone is off doing something else. The marketing department is looking at one set of data and focusing on one different problem. The sales team is off on it’s own special mission to make sales in an area that may or may not be the […]

Back to Basics #3: We are all in the marketing business

The picture above encapsulates everything you need to ask about your marketing before you begin…that way you have a handy guide to take action on my next proclamation, which is: WE ARE ALL IN THE MARKETING BUSINESS!!!! That has to be tough for a lot of you to swallow, but it is true. As our […]

April 11, 2016
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Any great movie has a protagonist and an antagonist. Think conflict like: Superman and Batman! Or The Rebel Alliance versus The Galactic Empire! Now, what does any of this have to do with your business? Basically everything… Why? Because you have to know who you are attacking. In business, it is all too common for […]

Do You Know Your Market?

What Revenue Growth Really Means To You?

Everyone wants to grow their business…everyone. And, when that happens, the term that gets thrown around more and more is revenue growth, even if there isn’t anything attached to it. But revenue growth is actually more than just a fancy way of saying that we are going to make some more money, it is an […]