marketing Archives - Page 72 of 81 - Wakeman Consulting Group

“Everyone: A VIP”—Part 1: Challenges!

October 23, 2016
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The above picture came through my Twitter timeline last night. As sad as it is, I can’t say that it is something that I find all that unusual at this point because one of the big stories around sports in the challenge of getting fans out of their living rooms and into the stands. The […]

October 20, 2016
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We live in the era of “its all about me.” But the thing about it is, the types of relationships people have been building are superficial and often leave everyone feeling a little low from the encounter. I’m not sure if the driver for this is the Internet, income inequality, cell phones, or what. I […]

October 19, 2016
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One of the great things about the Internet is that it allows you to connect your business and ideas with people all over the world. What the downside of that is that too many people seem to think that if they just sit around and wait, screaming their thoughts into the Internet wind, that people […]

October 13, 2016
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When we talk about marketing, we are often talking about positioning and ownership of a phrase, word, or feeling in a person or group’s mind. The challenge for many brands when it comes to positioning is that they have taken no control over the activity and are at the mercy of the market. Positioning and […]

October 2, 2016
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Lots of people love to rush into strategic “planning” or “thinking” sessions. And, they usually do so without putting much thought into where their focus should be. Let’s not do that. Here are 10 areas that you need to focus on and think about before you take the first step in any strategic thinking or […]

October 1, 2016
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There are lots of ways to grow your business, both in management strategies as well as using tools and other support available along the way. These tools can be for a variety of different aspects of the business, for example, perhaps outsourcing some of the processes to help lighten the workload, investing in different marketing […]

September 12, 2016
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B2B marketing is something I see confusing a lot of marketers and advertisers…and I am not sure why, even if I have some ideas. For many of us, we were raised in the environment where all marketing and advertising operated in the manner similar to how we might consider business to consumer marketing to act […]

marketing

“Everyone: A VIP”—Part 1: Challenges!

Is A Relationship With You A Transaction?

Stop Waiting On Permission!

What is really in a frame?

Stop! Before You Start Any Strategic Initiative, Think About These Areas!

Where Should You Focus Your Business Growth Efforts?

3 Keys To Maximizing Your B2B Marketing Efforts

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