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dave@davewakeman.com
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marketing

Is Your Pricing Model Broken?

One of the big issues that almost everyone I talk with is pricing. “People won’t spend money,” goes one argument. “If I get them in cheap, I can raise prices later,” goes another. “Everyone is price sensitive,” goes another. And, on and on from there. The thing about this is that you are absolutely right […]
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Themes That Drive This Blog!

I spent the past few days reading a couple of really interesting books: Showboat: The Life of Kobe Bryant by Roland Lazenby and The Daily Show (The Book)  What these books shared in common was the theme of obsession and focus. And, that got me to thinking about what are some of my focuses and […]
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‘Showboat: The Life Of Kobe Bryant’

A lot of times biographies really just reinforce a narrative that you have about a person, especially in sports. I wouldn’t have likely picked this one up if I hadn’t read Roland Lazenby’s last book Michael Jordan: The Life and been transported back to the time when I was a kid growing up and Michael Jordan seemed […]
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Is Your 2017 Strategy Set?

As we move towards the end of the year, it is important to spend a few minutes thinking about your strategy. For far too many of you, strategy is something you throw around and don’t really understand or know how to make actionable. For too many of you, strategy is just another buzz word that […]
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A return to basics

I did a webinar today for the NATB, the trade association that represents ticket brokers. Not necessarily a group that you associate with being popular in many instances, but a group that is often vilified because the primary market needs an enemy to cover for some of their worst excesses. Because I was talking to […]
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