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marketing

‘Showboat: The Life Of Kobe Bryant’

A lot of times biographies really just reinforce a narrative that you have about a person, especially in sports. I wouldn’t have likely picked this one up if I hadn’t read Roland Lazenby’s last book Michael Jordan: The Life and been transported back to the time when I was a kid growing up and Michael Jordan seemed […]
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Is Your 2017 Strategy Set?

As we move towards the end of the year, it is important to spend a few minutes thinking about your strategy. For far too many of you, strategy is something you throw around and don’t really understand or know how to make actionable. For too many of you, strategy is just another buzz word that […]
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A return to basics

I did a webinar today for the NATB, the trade association that represents ticket brokers. Not necessarily a group that you associate with being popular in many instances, but a group that is often vilified because the primary market needs an enemy to cover for some of their worst excesses. Because I was talking to […]
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What Business Are You Really In?

That’s a big question I like to ask most of the time when I am talking with a prospect the first time we meet. I usually get a cocked head or a stunned look because in many cases, the person on the other end of the conversation has bought the conventional wisdom that they are […]
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We are all marketers now…

One of my go-to ideas is that no matter what business we are in, we are in the marketing business. You probably are scratching your head and wondering what that even means. Well, let me explain. No matter what business you are in, the old maxim that “if you build a better mousetrap, the world […]
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