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dave@davewakeman.com
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marketing

Marketing Is…

…Not about you, but them. …Not about features, but value. …Not about the past, but the future. …Opens the doors for sales …Isn’t one size fits all. …Is too often spam. …Isn’t nearly as impactful as it should be today. …Needs to be more thoughtful.  
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My theory of marketing…

In my little about me blurb, I’ve mentioned that I’ve started or helped start and rebuild a number of businesses.  Now that would give you the impression that I am pretty good at making sense of business, and you wouldn’t be wrong.  But, I think that the aspect of business that I have found the […]
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Are You Relevant?

If you open up your browser and surf for “effective marketing” or “making marketing effective” or you read about large companies tying their payments to the success of their ad campaigns. All of these are interesting things because as has been noted over and over again, the days of just adding more to your ad […]
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Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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We Are All Storytellers

One thing I learned about working in selling tickets very early on is that it doesn’t matter what the exact location is most of the time, as long as you know how to tell a story to the person on the other end of the line.   You can get someone that calls you and […]
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Fox and the Ashley Madison Super Bowl Commercial

I loved seeing this article pop up around the Internet yesterday about Fox’s rejection of Ashley Madison’s Super Bowl ad because it doesn’t meet the standards they have set for broadcast during the NFL’s premier event.   Full disclosure:  I’ve never visited the Ashely Madison site, but I am quite familiar with what they do […]
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