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+ 1 917-705-6301
dave@davewakeman.com
Washington, DC 20008
Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Are You Relevant?

If you open up your browser and surf for “effective marketing” or “making marketing effective” or you read about large companies tying their payments to the success of their ad campaigns. All of these are interesting things because as has been noted over and over again, the days of just adding more to your ad […]
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Adidas, TaylorMade, Golf, & Tiger Woods

I was thumbing through Flipboard this morning when I came across a story about how Adidas is struggling to sell its golf brand, TaylorMade, even after they paid Tiger Woods to be their endorser in the past year. First off, Tiger Woods, what is this 1997? People have moved on from Tiger Woods and as […]
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We Are All Storytellers

One thing I learned about working in selling tickets very early on is that it doesn’t matter what the exact location is most of the time, as long as you know how to tell a story to the person on the other end of the line.   You can get someone that calls you and […]
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Fox and the Ashley Madison Super Bowl Commercial

I loved seeing this article pop up around the Internet yesterday about Fox’s rejection of Ashley Madison’s Super Bowl ad because it doesn’t meet the standards they have set for broadcast during the NFL’s premier event.   Full disclosure:  I’ve never visited the Ashely Madison site, but I am quite familiar with what they do […]
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What My Ideal Job Title Would Be

Organizational Architect & Chief Storyteller I mention this because I’ve been reading and re-reading a lot of business books over the last few weeks and Seth Godin’s ‘Lynchpin’ stands out as an extremely valuable book of career advice. Which brings me back to me ideal title and why: First of all, minus odd jobs that […]
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Duncan Hines: Racist?

I was trying to go through some of the blogs I read this morning and came across this article on AdFreak about Duncan Hines’ producing a racist cupcake commercial.   I was intrigued because the still shot of the ad showed little black cupcakes with pink lips…which isn’t the best image to have spread all […]
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