marketing Archives - Page 64 of 81 - Wakeman Consulting Group

Bullseye!

I’ve been watching the mainstream media talk about Target and market research over the past several weeks and the thing that amuses me the most is this idea that seems to be just buried under the surface that all of this market research is brand new. Market research is as old as marketing. […]

Notes On My 2011 Reading List

Earlier this week I published the books I read in 2011. Since the list is kind of split between stuff that was completely entertaining, utterly useless and, in some cases, possibly useful, I thought I would highlight some of my favorite things from 2011 in hopes that you might find one that entertains you or […]

Groupthink

One of the problems with much of what is termed ‘mainstream media’ is that all too often they participate in ‘groupthinking.’ While the world is crying out for real coverage of real issues or real ideas on how to tackle tough problems, we are stuck with tons of journalists parroting the same ideas and stories […]

May The Most Human Business Win…

Lately I have been doing a lot of reading, thinking, and writing about the world of sports and live entertainment. And, what is pretty interesting about that is that everywhere I look, the answer to the challenges that so many industries are dealing with seems obvious, but the way that they talk them also feel […]

Measuring Advertising And Choice

I read a post this morning from Seth’s Blog about direct marketing and measuring your advertising. Since I’ve mentioned that I often read Seth’s blog, this isn’t super surprising, but what I wanted to point out is something that I have been beating around the edges of and Seth points out pretty specifically today… Just […]

If You Build A Better Mousetrap

No one is going to beat a path to your door. Its a lie. This goes back to the basics that I wrote about previously. If you have a better mousetrap, that’s great, but remember that you still need to get it to people and people still need to know that you have it for […]

Facts Vs. Stories…

In preparing for Ticketing Professionals and my closing keynote: “The Future Is Live!” I’ve been doing a lot of reading and thinking about how live entertainment professionals can draw in and win over more customers and fans. Which got me to thinking about marketing! Which got me to thinking about the 2016 Presidential Election! Which […]