marketing Archives - Page 64 of 81 - Wakeman Consulting Group

Some Fun Facts To Take You Into The Weekend

This isn’t a fully formed post, but more a few ideas and thoughts that I just wanted to pull together really quickly, since I have been a little negligent in posting the last week or so… #1. You are most susceptible to marketing messages in early in the morning, before your brain has gathered its […]

Sometimes Shopping Is Fine

I’m not known for my love of shopping in general. If you find me shopping you might find me in the grocery store, the Apple Store, or a book store, but yesterday I went to a furniture store-Room & Board. This store focuses on good design, American made, social responsible furniture. And, when […]

Grateful Dead and the power of stories…

The Grateful Dead weren’t exactly the hottest selling commercial act, even at the height of their popularity. In the over 50 years that they have had music out, the band has sold about 35 million albums. Which isn’t anything to be laughed at, but in terms of top selling acts…it isn’t that great. To put […]

Bullseye!

I’ve been watching the mainstream media talk about Target and market research over the past several weeks and the thing that amuses me the most is this idea that seems to be just buried under the surface that all of this market research is brand new. Market research is as old as marketing. […]

Notes On My 2011 Reading List

Earlier this week I published the books I read in 2011. Since the list is kind of split between stuff that was completely entertaining, utterly useless and, in some cases, possibly useful, I thought I would highlight some of my favorite things from 2011 in hopes that you might find one that entertains you or […]

Groupthink

One of the problems with much of what is termed ‘mainstream media’ is that all too often they participate in ‘groupthinking.’ While the world is crying out for real coverage of real issues or real ideas on how to tackle tough problems, we are stuck with tons of journalists parroting the same ideas and stories […]

May The Most Human Business Win…

Lately I have been doing a lot of reading, thinking, and writing about the world of sports and live entertainment. And, what is pretty interesting about that is that everywhere I look, the answer to the challenges that so many industries are dealing with seems obvious, but the way that they talk them also feel […]