marketing Archives - Page 63 of 81 - Wakeman Consulting Group

Marketing vs. Advertising?

I think too often people confuse the two. You might ask, “Aren’t they basically the same thing?” The short answer is “no." A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two. 1. Advertising […]

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery. But I really appreciate an article that I saw in The Daily about the NYC store Fivestory. The story highlights something that I think isn’t just […]

What Do You Want To Hear

I’ve been toying with the idea of putting together an occasional podcast and I was wondering what you would like to hear? In the past I’ve done a few on sports and music, but nothing on business, marketing, leadership, etc. So if you have some ideas for guests or topics, fire them over. I’d love […]

Better? Isn’t It?

I overhead a conversation this afternoon between two people that were putting on an event for a national organization. The gist of the story was one person was amazed and happy that the tickets had been selling so well that they were sold out. The other man, a superior, I think, asked the question….“That’s better […]

Some Fun Facts To Take You Into The Weekend

This isn’t a fully formed post, but more a few ideas and thoughts that I just wanted to pull together really quickly, since I have been a little negligent in posting the last week or so… #1. You are most susceptible to marketing messages in early in the morning, before your brain has gathered its […]

Sometimes Shopping Is Fine

I’m not known for my love of shopping in general. If you find me shopping you might find me in the grocery store, the Apple Store, or a book store, but yesterday I went to a furniture store-Room & Board. This store focuses on good design, American made, social responsible furniture. And, when […]

Grateful Dead and the power of stories…

The Grateful Dead weren’t exactly the hottest selling commercial act, even at the height of their popularity. In the over 50 years that they have had music out, the band has sold about 35 million albums. Which isn’t anything to be laughed at, but in terms of top selling acts…it isn’t that great. To put […]