marketing Archives - Page 63 of 81 - Wakeman Consulting Group

A Sales Lesson From the Presidential Campaigns

Unless you are seriously sailing around the world, or in a cabin that is disconnected from any touch of civilization, you know that the US is going to have an election in November. Presumably our choices are Mitt Romney and Barack Obama and a few minor candidates that may garner 10,000 votes at best. […]

A Few Thoughts On New Arenas And If They Pay Off

I’ve admitted to anyone that will listen that I am a hater of the Oklahoma City Thunder because I am a lifelong Seattle Supersonics fan. And I have been following along from Washington DC as the debate on whether or not a new arena is going to be built in Seattle. On that note, I […]

Marketing vs. Advertising?

I think too often people confuse the two. You might ask, “Aren’t they basically the same thing?” The short answer is “no." A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two. 1. Advertising […]

Marketing vs. Advertising?

A Retail Experience….

I was never really that into retail experiences, unless it was a bookstore until the Apple Store came along and made buying a computer feel like a huge discovery. But I really appreciate an article that I saw in The Daily about the NYC store Fivestory. The story highlights something that I think isn’t just […]

What Do You Want To Hear

I’ve been toying with the idea of putting together an occasional podcast and I was wondering what you would like to hear? In the past I’ve done a few on sports and music, but nothing on business, marketing, leadership, etc. So if you have some ideas for guests or topics, fire them over. I’d love […]

Better? Isn’t It?

I overhead a conversation this afternoon between two people that were putting on an event for a national organization. The gist of the story was one person was amazed and happy that the tickets had been selling so well that they were sold out. The other man, a superior, I think, asked the question….“That’s better […]