marketing Archives - Page 62 of 81 - Wakeman Consulting Group

What Is Your ‘Mission Statement’…?

I take a lot of meetings and I get the chance to talk to a lot of people. Which is great, because I get the chance to hear a lot of different stories about what people do, what makes them tick, and how they are pushing forward. A lot of time conversations will drift […]

What Is Your ‘Mission Statement’…?

Another Post About Personal Branding…

You know the world really needs an additional post on personal branding, but since I created my personal brand as “The King of Tickets” and had several very successful relationships with companies like American Express, YellowTail Wines, and Yahoo!, I believe I can add a little bit to the conversation. Since I left ticketing […]

A Sales Lesson From the Presidential Campaigns

Unless you are seriously sailing around the world, or in a cabin that is disconnected from any touch of civilization, you know that the US is going to have an election in November. Presumably our choices are Mitt Romney and Barack Obama and a few minor candidates that may garner 10,000 votes at best. […]

A Few Thoughts On New Arenas And If They Pay Off

I’ve admitted to anyone that will listen that I am a hater of the Oklahoma City Thunder because I am a lifelong Seattle Supersonics fan. And I have been following along from Washington DC as the debate on whether or not a new arena is going to be built in Seattle. On that note, I […]

Marketing vs. Advertising?

I think too often people confuse the two. You might ask, “Aren’t they basically the same thing?” The short answer is “no." A longer answer would take many, many pages, but I want to give you a few quick examples so that you can start thinking about the ways to differentiate the two. 1. Advertising […]