marketing Archives - Page 61 of 81 - Wakeman Consulting Group

Messaging…

Begins with simplicity and ends with consistency. If you aren’t driving your marketing department to make your message simple, you are wasting time and money. After you have found a simple message, you need to consistently communicate that message to your audience. This is what works over the long term. Think simple.

Attracting Talent…

I’m confused by much of what I see on career blogs and job sites. Why? Well, there seems to be this really incredible lust and hate for the job board, hiring process, and other aspects of the “job hunt.” Here’s the deal… If you are a CEO of a company and you want to hire […]

Revenue Generation: Like Grabbing Cash From A Money Tree?

When you talk about revenue, you are often put in the position of making money grow on trees! Which isn’t actually true because in fact, most of changing and growing the revenue machinery of your organization is a process, just like any other process. Like any good process, there is just a series of patterns […]

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing. If you ask me, marketing is everything about your business. So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz […]

Is Your Organization Customer Centered?

When you are looking at the web pages of companies, a lot of them talk about attributes that may not have any realistic meaning like: “quality focused” “aiming for excellence" or "custom centered” Here’s the thing…in our connected society, the customer centered organization doesn’t have to say that. It’s your customers that will be trumpeting […]

Personal Development

When I go around speaking and meeting with business leaders and executives, I hear the term “personal development” thrown around with increasing frequency. I’ve been a fan for as long as I can remember, but I know that sometimes people have a hard time deciding what’s a good use of time and what isn’t in […]

The Most Important Question You Can Ask In Business…

You can ask a lot of questions in business, but the most important one you can ask is simple: Why? Why are our sales slipping? Why is our marketing not gaining traction? Why isn’t our leadership communicating effectively with all of our team members? Why can’t we innovate? Why can’t we grow more quickly? You […]