marketing Archives - Page 61 of 81 - Wakeman Consulting Group

Holistic Marketing Strategy

I’ve been reading about marketing a lot lately. And as I surf the Internet, I see almost universal discussion of tactics like SEO, content marketing, and social marketing. If you ask me, marketing is everything about your business. So instead of a marketing strategy that focuses solely on social, or digital, or any other buzz […]

Is Your Organization Customer Centered?

When you are looking at the web pages of companies, a lot of them talk about attributes that may not have any realistic meaning like: “quality focused” “aiming for excellence" or "custom centered” Here’s the thing…in our connected society, the customer centered organization doesn’t have to say that. It’s your customers that will be trumpeting […]

Personal Development

When I go around speaking and meeting with business leaders and executives, I hear the term “personal development” thrown around with increasing frequency. I’ve been a fan for as long as I can remember, but I know that sometimes people have a hard time deciding what’s a good use of time and what isn’t in […]

The Most Important Question You Can Ask In Business…

You can ask a lot of questions in business, but the most important one you can ask is simple: Why? Why are our sales slipping? Why is our marketing not gaining traction? Why isn’t our leadership communicating effectively with all of our team members? Why can’t we innovate? Why can’t we grow more quickly? You […]

Just the Basics #3: Closing Sales

I know enough of you have been saddled with bad sales advice. I get it. I am pretty sure that I heard a lot of the same advice when I was a young guy starting out. But here is something that you can take and keep as a basic of business, if you are following […]

Just the Basics #2: What is Marketing?

If you surf the Internet for any period of time, you will find a lot of self described marketing “experts,” “gurus,” and “ninjas." They will all fail to tell you what marketing is. Marketing is everything you do. Simple as that. Every action you take. Every decision that you make. Every little bit of your […]

3 Things We Should Learn From Tim Cook

While you can be reading this whenever you would like, I am writing it one day before Apple is expected to announce the latest update to its line of iPads. Most of the time business bloggers and writers focus on things they wish they would see from Apple and Apple’s CEO Tim Cook. Usually the […]