marketing Archives - Page 60 of 81 - Wakeman Consulting Group

Dave Wakeman’s 33 Questions You Can Use To Be Better At Business

I have been throwing out occasional posts about being better at business…and this one does and doesn’t fall into that category, so it doesn’t have the keyword attached. But here are 33 questions you can use to make yourself better at business: 1. What is my priority? 2. How can I do this better? 3. […]

Be Careful of the Race

Be careful of the race you are running. In business it is easy to try to be cheapest or fastest, but tough to go for the best. Or, are you trying to win the most customers? The most clicks? Likes? Or, Retweets? If you are, is it the right race you are running. Is your […]

Merely Transactional: The NFL and Vegas A Match Made…

Seth Godin wrote a really fascinating post this morning called “Merely Transactional” about the Oakland Raiders. Seth’s post was a pretty searing indictment of the state of modern capitalism, at least in the States, but just as much the modern state of sports business where lip service is paid to fans, but really fans are […]

Are You a Guru or a Ninja?

It isn’t really a question. In fact, if you are calling yourself a guru or a ninja in your marketing efforts, I want you to put down your device and take a few minutes to think about what you are really doing. Because if you need to use words like ninja or guru to describe […]

Sales Is Everyone’s Job…

I read a lot of articles about how to get non-sales people to bring in leads. But a greater point is that sales should be everyone’s job in the organization. The sales function and sales process is much like the marketing process in my view…something that should be engrained into the whole of the organization.

Branding & Marketing

Steve Jobs is said to have hated the use of the words “branding” and “marketing.” I get it. The stories about Apple talk about how Jobs was obsessed with adding so much value that it was just obvious that you would buy their products. And, in the conversation about branding and marketing these words are […]

Why You Remember The Sponsors Of Minor League Teams…

I recently saw a note about Minor League Baseball CMO Michael Hand advancing a plan that engages brands surrounding large scale advertising in the minors. Hand talks about the leading brands needing to be advertising with MLB, but I think that is a limited view because one of the key reasons people remember the ads […]