marketing Archives - Page 59 of 81 - Wakeman Consulting Group

Brand Rules

The brand that wins is the one that has no rules. Too much of what you see running around the business world or life that gets labeled as “wisdom” or “thought leadership” and too much of it is self-serving bunk. Here is the thing…if you are going to use the term branding without irony, you […]

In Sports Business, The Name of The Game Is Now Disruption…

Don’t let my headline fool you, but disruption is the name of the game in every endeavor that sells a live ticket these days, but today I am going to specifically focus on the world of sports business, but know that these lessons are likely to apply to many of your situations in some way […]

Expanding Your Services & Products

I’m fond of telling my clients that information is cheap…its free and that the real money is in judgment. As I think about this, I am also thinking about how you can expand your products and services to meet the need for judgment. What are you doing to add value? How are you expanding your […]

Words…

Here are some words that I feel are totally overused or used in improper ways in business…this is not a complete list: * branding * marketing * advertising * strategy * business * consulting

The trend of CMO’s having their jobs tied to results…

Duh! Your job as a CMO is to generate revenue. Marketing is a strategic position that needs to help put money into the till. So, duh! If you are a CMO and aren’t comfortable being held accountable for money, maybe you have the wrong role.

Is Your Marketing Effective?

Here is the thing…when you are in a business services company, you are really in the business of marketing. Here is why: no matter how awesome your services, if you have no customers….you don’t have a business. In my work and mentoring, I try to highlight this concept over and over. I am sure if […]

You Are A Marketer…

I have always been a proponent of saying that marketing is a holistic activity. I stand by that now more than ever. To take it a step further, all people are marketers. I remember a story I heard back in the my college days about anyone that has had sex is in sales…and the same […]