Thinking Like A Marketer
Means looking at the problem from the outcome that someone else wants to achieve…
What Is Your Bias?
We all have biases…which reminds me of the long running Off-Broadway and Broadway musical, Avenue Q that says “everyone is a little bit racist, sometimes.” But in this context I mean we all have biases in how we operate in our professional and personal lives. Is your bias one of contemplation or of action? Indecision […]
3 Elements Of Your Messaging
To make a good message, you really need it to be clear, concise, and easily understood.
A few thoughts on marketing
Here are a few free flowing thoughts on marketing for you to chew on: * Marketing is a holistic aspect of your business * No matter what your business, you need to start with marketing * If your marketing isn’t aggressive, it should be * Is your marketing bogged down in things like 360 analysis […]
Brand Rules
The brand that wins is the one that has no rules. Too much of what you see running around the business world or life that gets labeled as “wisdom” or “thought leadership” and too much of it is self-serving bunk. Here is the thing…if you are going to use the term branding without irony, you […]
In Sports Business, The Name of The Game Is Now Disruption…
Don’t let my headline fool you, but disruption is the name of the game in every endeavor that sells a live ticket these days, but today I am going to specifically focus on the world of sports business, but know that these lessons are likely to apply to many of your situations in some way […]
Expanding Your Services & Products
I’m fond of telling my clients that information is cheap…its free and that the real money is in judgment. As I think about this, I am also thinking about how you can expand your products and services to meet the need for judgment. What are you doing to add value? How are you expanding your […]