marketing Archives - Page 58 of 81 - Wakeman Consulting Group

You Don’t Need A Ninja…

Again, I still see ads and consultants talking about “ninjas” and “gurus” and other fly by night terms. I have said it before and I will say it again and again, you don’t need a “ninja” or a “guru.” If you are a business owner, executive, or manager and you need help with a vexing […]

Effective Communication

Begins with the idea of knowing what you need to communicate. Later once you have decided how much to communicate, you can begin thinking about how and why.

Reputation

Is the most valuable thing you have in business. Yet I see too many businesses that don’t trade on that principle. To maintain your reputation, you have to make every decision like you were on the other end. Which means, if you don’t want to get crapped on…don’t crap on others.

Thinking Like A Marketer

Means looking at the problem from the outcome that someone else wants to achieve…

What Is Your Bias?

We all have biases…which reminds me of the long running Off-Broadway and Broadway musical, Avenue Q that says “everyone is a little bit racist, sometimes.” But in this context I mean we all have biases in how we operate in our professional and personal lives. Is your bias one of contemplation or of action? Indecision […]

3 Elements Of Your Messaging

To make a good message, you really need it to be clear, concise, and easily understood.

A few thoughts on marketing

Here are a few free flowing thoughts on marketing for you to chew on: * Marketing is a holistic aspect of your business * No matter what your business, you need to start with marketing * If your marketing isn’t aggressive, it should be * Is your marketing bogged down in things like 360 analysis […]