marketing Archives - Page 57 of 81 - Wakeman Consulting Group

What Is Your Marketing Material Focused On?

I love reading other people’s marketing material because I am always looking for some new idea or have the hope that I will see something that can help me be more effective. Too often, I see marketing materials that are focused on the wrong things…like inputs. You know things like: “we do focus groups, surveys, […]

The 3 Keys of a Successful Business

I read the magazines, newspapers, and websites of a lot of organizations, journalists, “thought leaders,” and “gurus.” For the most part, there is some okay information out there, but there is also a great deal of bad information that is confusing and/or out right wrong. One of the worst is all the varying definitions of […]

A Quick Sales Tip

Early in my career, I made a deal with American Express that lead to me generating about $5M a year in new sales for my company…and it eventually led to a $10M a year deal that was the largest of its kind at the time. Since I was early in my career, and didn’t really […]

The World Needs Talent

And talent means a lot of different things: * Taking prudent risks * Learning and changing tactics * Listening * Adapting * Creating * Thinking * Acting And….

You Don’t Need A Ninja…

Again, I still see ads and consultants talking about “ninjas” and “gurus” and other fly by night terms. I have said it before and I will say it again and again, you don’t need a “ninja” or a “guru.” If you are a business owner, executive, or manager and you need help with a vexing […]

Effective Communication

Begins with the idea of knowing what you need to communicate. Later once you have decided how much to communicate, you can begin thinking about how and why.

Reputation

Is the most valuable thing you have in business. Yet I see too many businesses that don’t trade on that principle. To maintain your reputation, you have to make every decision like you were on the other end. Which means, if you don’t want to get crapped on…don’t crap on others.