marketing Archives - Page 57 of 81 - Wakeman Consulting Group

Looking At The Right Things?

In marketing, we often get too obsessed on just one form of communication or what’s the newest fad in communication…and if you just think back a few years, marketers have all of these incredible new tools to play with like Twitter, Tumblr, Facebook… But the core of marketing is the same, you want to create […]

Communication Is More Than Just Talking

When you are thinking about your marketing and communications strategy, think about the strategy from both sides…both the sender and the receiver. Its very easy to think about your strategies from only your point of view, but take a second to look at them from the other side and see what changes.

What Is Your Marketing Material Focused On?

I love reading other people’s marketing material because I am always looking for some new idea or have the hope that I will see something that can help me be more effective. Too often, I see marketing materials that are focused on the wrong things…like inputs. You know things like: “we do focus groups, surveys, […]

What Is Your Marketing Material Focused On?

The 3 Keys of a Successful Business

I read the magazines, newspapers, and websites of a lot of organizations, journalists, “thought leaders,” and “gurus.” For the most part, there is some okay information out there, but there is also a great deal of bad information that is confusing and/or out right wrong. One of the worst is all the varying definitions of […]

A Quick Sales Tip

Early in my career, I made a deal with American Express that lead to me generating about $5M a year in new sales for my company…and it eventually led to a $10M a year deal that was the largest of its kind at the time. Since I was early in my career, and didn’t really […]

The World Needs Talent

And talent means a lot of different things: * Taking prudent risks * Learning and changing tactics * Listening * Adapting * Creating * Thinking * Acting And….