Value vs. Hourly
It isn’t about how much you charge, it is about how much value that you add.
Politicians are marketers too…
I’m reluctant to speak in absolutes, but sometimes certain situations demand it… One of the areas I find myself working in a lot is politics…and lots of consultants and politicians like to act like they are doing God’s work or that they are pure in their intentions and too clean for the game… Whatever! Politics […]
Marketing isn’t remarkable
I get asked my thoughts on marketing pretty regularly… And, one of the popular questions is about “how we can make a huge impact now?” The problem with the question is that it thinks that marketing is some kind of fast acting solution to the challenge of why the organization or product isn’t making an […]
Apple vs. Samsung…some observations
What’s lost in a lot of the debate over the Apple vs. Samsung battle for cell phone supremacy is what makes either manufacturer’s product remarkable vs. good or serviceable or, even, very good. In the battle of cell phones….the reason people anxiously await Apple’s products and the reason Samsung releases phones that are very successful, […]
Mything…
Myths make people emotional…they tell a story in a way that digs down at the lizard brain (H/T to Seth Godin), and when you are dealing with products like a political candidate, a Mac, or a college athletic team…the myth that we tell ourselves is almost as important as the truth. As marketers, it is […]
We don’t advertise..
And, here is why… First, there is so much noise that challenges your attention each day that it is tough for you to figure out what is worthwhile and what isn’t. But, more importantly, it is because for professional services…you don’t really find buyers on the Internet or through a newspaper or radio ad. Instead, […]
Comfort vs. Effective
In my marketing strategy, I have several…okay, about 20, different activities that I like to try to use as positive pieces to my marketing mix. One of the challenges that I face is that I am more proficient and enjoy doing certain things much more than others. For me, the ones I don’t always want […]