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dave@davewakeman.com
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Wakeman Consulting GroupWakeman Consulting GroupWakeman Consulting Group

marketing

Bigger vs. Better

Bigger and better are in the news a lot this week because the new iPhone has people commenting on the things they like or dislike about a larger iPhone. For your business, this is a good way of thinking about your marketing… How do you do something that is bigger? New clients? Bigger projects? Or, […]
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Politicians are marketers too…

I’m reluctant to speak in absolutes, but sometimes certain situations demand it… One of the areas I find myself working in a lot is politics…and lots of consultants and politicians like to act like they are doing God’s work or that they are pure in their intentions and too clean for the game… Whatever!  Politics […]
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Marketing isn’t remarkable

I get asked my thoughts on marketing pretty regularly… And, one of the popular questions is about “how we can make a huge impact now?” The problem with the question is that it thinks that marketing is some kind of fast acting solution to the challenge of why the organization or product isn’t making an […]
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Apple vs. Samsung…some observations

What’s lost in a lot of the debate over the Apple vs. Samsung battle for cell phone supremacy is what makes either manufacturer’s product remarkable vs. good or serviceable or, even, very good. In the battle of cell phones….the reason people anxiously await Apple’s products and the reason Samsung releases phones that are very successful, […]
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