marketing Archives - Page 53 of 81 - Wakeman Consulting Group

Social Selling May Not Be All Its Cracked Up To Be

I’ve been doing some reading on sales lately and I know the buzz is all about “social selling.” And, I’m a big advocate of finding ways to generate interest in yourself as much as possible so that you don’t have to do a lot of the less successful forms of selling. But here is the […]

Targets

Most businesses have a business plan…but does your business have a marketing plan? I’d suggest that the marketing plan is ultimately more important. Because it gives you a clear and constant way to focus on reaching your target audience. If you don’t have a target audience, you are probably not going to be in business […]

Tracking

Business models and business plans are different… They should be and they should evolve. Here is the dig, no matter what your goal or ambition in your business…you still need to know how to track your results and understand your numbers. Even in businesses that don’t feel like they serve a customer, you still serve […]

Your Sports “Netflix” Model Program Is Suicide…

Lately there has been an epidemic of discount programs popping up around sports, disguised as “subscriptions” and because one got a nice piece of PR, everyone needed to jump on the bandwagon…the only problem with these things is that they are just accelerating the decline and value of tickets and attending games even further. Because […]

10 Big Challenges Facing Performing Arts As An Industry…

Get ‘Talking Tickets’ my newsletter for people that sell tickets, experiences, sports, and concerts. 5 top stories from the week and a little analysis of why this story matters and what you should be thinking about it. One of the areas I’ve found myself returning to over and over again over the years is the […]

Holiday Blowout!

Have you ever thought about the kind of business plan and strategy that leads a business to generate all of their profits in one month out of the year and have losses the rest of the year? If you have, how do you avoid that? If you haven’t, where do you start thinking about that […]

What Do Your Fans Say About You?

I was having dinner with some friends recently when the topic of tickets and attending games came up when one of my friends mentioned her last trip to see the Yankees at Yankees Stadium in the Bronx. “I felt abused. Like I was just an ATM.” I’m not sure if it was just a bad […]