marketing Archives - Page 53 of 81 - Wakeman Consulting Group

Holiday Blowout!

Have you ever thought about the kind of business plan and strategy that leads a business to generate all of their profits in one month out of the year and have losses the rest of the year? If you have, how do you avoid that? If you haven’t, where do you start thinking about that […]

What Do Your Fans Say About You?

I was having dinner with some friends recently when the topic of tickets and attending games came up when one of my friends mentioned her last trip to see the Yankees at Yankees Stadium in the Bronx. “I felt abused. Like I was just an ATM.” I’m not sure if it was just a bad […]

Cheap vs. Awesome

One of the big challenges in marketing and branding is developing your message in a way that will stand out to your potential clients. As we enter the holiday season and find ourselves confronted with reams of ads that all say pretty much the same thing…“buy me, I’m cheapest.” Its important that we take a […]

Cheap vs. Awesome

What’s unique?

Have you taken a few moments to think about what your Unique Selling Proposition is to your clients? Sometimes we think that we are one thing and our clients think we are another…so try to find a way to bring the two concepts together.

Who sells you?

As a business person, you need to create an environment where your biggest advocates can sing your praises. When you are looking at your marketing plans, you need to look for ways to bring your clients together with your prospects.

Too complex?

Let’s be honest, most of the time, we like to make things complicated… If we complicate our lives or our business, it makes not meeting our goals much easier. As an example, I have been reworking my sales pipeline because all of the businesses I have run in the past have had a much larger […]